Victoria Federica: an ‘influencer’ has been born to whiten the ‘Bourbons’

Why? In theory, to clean up her image and show that the one that spreads about her “is not true”, as she told ‘ELLE’. But what does it take to forge a new ‘influencer’ overnight?

“In four months as an ‘influencer’ he has not stopped working,” the magazine ‘Vanity Fair’ told in February of this year. These efforts translate into a growth of almost 160 thousand followers in half a year. It is undeniable that her popularity has grown at an unusual speed, thanks, in part, to a fashion press that has welcomed her with open arms: from the British magazine ‘Tatler’, a specialist in aristocracy, which has elevated to the category of Spanish royal fashion iconanswering the position to Letizia, to the magazine ‘Elle’, whose national edition has taken advantage of this new pull as an influencer to give it its first cover.

This hard work to which ‘Vanity Fair’ appealed, and which clearly has a well thought out strategy, has consisted, above all, in strolling through the country’s most outstanding rugs wearing glamor from firms such as Bleis Madrid or Caprile. Although not exclusively: He has also learned to surround himself with great ‘influencers’, like María Pombo, and to imitate their forms. For example, documenting all her trips, citing brands and not leaving an event without photographing, stating that she has been invited.

Now, half a year after his new job foray, has the backing of the big national names in the ‘influencer’ industry, such as Dulceida or Ares Teixidó. It seems that his play (and good advice) have had an effect. Although, as Pilar Eyre points out, neither her mother nor Zarzuela likes this digital overexposure..

Although his ‘influencer’ career has an impeccable strategy, his media impact is not only based on red carpets, covers and paparazzi. Memes have played a great role in pointing the spotlight in their direction. Something necessary, according to the journalist Ana Polo, since until now the one who monopolized “all the looks and photographs was her brother, Froilán”, another character affected by the constant memes.

The most popular meme involving Victoria Federica is an image from 2018 in which she appears smoking on an electric skateboard. Quite absurdly, it should be added, the image went viral along with the text “Victoria Federica patín piti”. It was funny, it was shared a lot and dozens of users began to remix it, changing the elements and the text. A meme had just been born, but, above all, a pop icon, which appears from t-shirts to red carpets, as when the ‘performer’ Samantha Hudson responded at the Idol awards with “piti skate” to the question: “What do you say the name of Victoria Federica?

In addition, the daughter of the infanta, instead of rebounding against this memefication, has continued to wind up this facet, providing content for social networks to have a good time. Like the photo with Rihanna (who was also meme meat) and funnier ‘stories’, which break with the immaculate aesthetic that usually defines the influencers with whom he hangs out, but which ensure that he is always present in the digital conversation.

According to Nuria Miró, presenter of ‘Socialité’, some fellow influencers are annoyed that it appears in magazines. Perhaps, because they call her to places where they don’t go out. Also because their first public appearances before becoming ‘influencers’ were accompanied by controversysuch as the clashes with journalists, ignoring mobility restrictions in the midst of a pandemic, going to private parties in 2020 or the tan effect makeup and braids that bordered on gypsy cultural appropriation, exoticizing their aesthetics that are currently related to the essence and the Spanish traditionalism.

Although, without a doubt, one of the most notorious and commented controversies was the use of his grandfather’s ‘black cards’ for Uber trips, personal purchases and the maintenance of a competition mare. And even though some influencers aren’t comfortable with her relationship with her grandfather, Victoria Federica is not shy about saying that she is her “favorite person” and his second father, in addition to showering him with praise and affirming that “he has done a lot for Spain”.

In fact, this was one of the star topics when the popularity of the daughter of the Infanta Elena began to grow like foam: “Are we ignoring that he used the black cards of Juan Carlos I and now he wants to whiten his image on Instagram?” , commented on Twitter one of the hundreds of users who have been critical of his media rise.

On her takeoff as an Instagram ‘it girl’, Victoria Federica has also raised the figure of her boyfriend, Jorge Bárcenas –which has nothing to do with the extresorero of the PP–. Despite the media push, the 23-year-old was already known in the Madrid nightlife. ‘Barce’, his artistic name, has a cache of 900 euros for playing one night. Without aristocratic origins – he is the son of businessmen – he refuses to talk about anything that is not music: “Neither personal life, family, nor politics, nothing,” say his representatives.

Now, however, as reported by the journalist Clara Courel in Mediaset, Victoria Federica tried not to speak in the ‘Hello’ of the alleged love crisis that is living with ‘Barce’. That same day, they went out to deny it, walking hand in hand through Madrid. Perhaps, as other commentators point out, it is an advertising strategy because they have already closed their attendance at the Pronovias parade, for which they charged for their cache.