To stay ahead, meet the new needs of travelers and, in some cases, even find new business opportunities, it is essential that the hotel industry commits to digital transformation.
At the moment in which the market finds itself, Gustavo Tomé, president of Fibra HD warned, converting the traditional into digital is the path that hotels must follow, mainly those focused on the business traveler, since it is a sector of the population that after a period of confinement is beginning to go out in search of spaces that offer them the necessary tools to work remotely.
“As hotels open their doors and the tourism sector recovers, we see more and more lodging spaces that have advanced by leaps and bounds in the adoption of technology, which ensures the attendance of visitors who are looking for fully equipped places”, he added. Gustavo Tome.
According to the Viajala Barometer 2021, hotel reservations grew 85% in 2021, compared to 2019, the year in which 90% of business trips were canceled.
In addition, business tourists are a significant market: according to PwC, this group represents between 50% and 75% of hotel revenues because they book last minute and pay up to four times the cost of a room.
Regarding the changes in the needs of travelers, Tomé recommended paying special attention to a group of collaborators that has grown in the last year and that seeks us fixed spaces to work: digital nomads.
“This is a market niche that a hotel equipped with technology can take advantage of, because by offering top quality tools, it opens the possibility of converting certain spaces in the place into coworking spaces to host digital nomads, who generate extra income for the business. ”, explained the president of Fibra HD.
Finally, Gustavo Tomé said that the industry has the opportunity to modify its services to meet the new demands of travelers, so it is important that it finds in technological tools those solutions that will allow it to survive in a post-pandemic world.
Branded Content is the commercial content unit of El Economista that gives value to brands with content that is worth reading.