Based on March 2022 data from the Ranking of Digital Native Media from The Economist and Comscore we note that several media have achieved double-digit growth compared to the previous month. highlighting to I am Soccer Y I’m Carmin with a percentage change in unique visitors between February 2022 and March 2022 of +59% and +15%, respectively.
AMX Content with one TV continues to lead the ranking with more than 12.9 million unique visitors, followed by Halftime Y SDP News who registered 8.2 and 4.8 million users each during the analyzed month. This month the quota to stay in the top 10 sets its limit at 3,013 million visitors.
Both the Heraldo Deportes website and the broken chair they go up 3 steps, although the last mentioned site stands out since it comes from a streak of audience growth since June 2021, representing a percentage of change between June and March of +107%.
In a broader aspect, if we evaluate sites with the highest audience growth in the last year comparing the months of March, the applause goes to MiBolsillo and Gastrolab with an increase in unique visitors of +873% and +120%, each one between March 2021 and March 2022.
At the bottom of the ranking, health 180 It drops out of the top 10 to 11th with 2.7 million unique visitors. The Digital Image group also includes the media Crazy Kitchen Y female attitude in the 17th and 16th position. In turn, they enter the ranking Spaghetti Code (Televisa Group) and okay girls (Reban Group) after moving up +7 and +2 positions, respectively.
The top 10 of Ranking of Digital Native Media in March 2022, measured by cross-platform unique visitors, was established as follows:
- one TV: 12,925 million (+5% monthly)
- Halftime: 8,196 million (+2% monthly)
- SDP News: 4,789 million (+1% monthly)
- gastrolab: 397 million (-9% monthly)
- I’m Carmin: 3,932 million (+15% monthly)
- I am Soccer: 3,461 million (+59% monthly)
- Herald Sports: 3,242 million (0% monthly)
- the broken chair: 3,240 million (+9% monthly)
- MyPocket: 3,038 million (-34% monthly)
- shownews: 3,013 million (-33% monthly)
The 11th to 20th positions in March 2022, measured by cross-platform unique visitors, are as follows:
- health 180: 2,668 million (-35% monthly)
- Aristegui News: 2,621 million (-4% monthly)
- kiwi lemon: 2,112 million (+10% monthly)
- In couple: 1,875 million (-49% monthly)
- Gluc.mx: 1,741 million (-12% monthly)
- latin-us :1,461 million (-7% monthly)
- Crazy Kitchen: 1,260 million (-20% monthly)
- AttitudeFem: 1,147 million (-30% monthly)
- Code Spaghetti: 1,136 (+41% monthly)
- okay Girls: 1,112 million (+2% monthly)
The Ranking of Digital Native Media carried out month by month The Economist and Comscore since 2015 analyzes the volume of native digital media users in Mexico who produce and distribute content, regardless of category (news, entertainment, sports, humor). Only sites whose main distribution and business channels were born in digital formats are taken into account, even if they later developed traditional media ventures, such as print, radio or television. The volume of unique users is analyzed on three platforms: smartphones, tablets and desktops.
* Iván Marchant is Vice President of Sales for Comscore Mexico and partner of El Economista for the realization of the Native Digital Media Ranking.