Reverter wants to leave Barça as soon as possible

Despite the fact that, they say, the conversation they had Joan Laporta, president of FC BarcelonaY Ferran Reverter, club CEO for about eight months, he was most cordial and the Barça manager did not take two minutes to accept the letter of resignation from the culé executive, moreover, there are those who think that he was looking forward to it, the truth is that the proposal to stay “as long as it takes & rdquor; until the entity finds a new general director and the transfer of folders can be carried out normally, it was carried out with a small mouth.

EL PERIÓDICO has been able to learn that Reverter is burning with the desire to leave the club as soon as possible and not because he already has several job offers on his table, but because he considers that the situation is not good for him Barca and it makes no sense to keep it over time. What’s more, Reverter has already deleted from his agenda (almost) all the commitments, meetings and interviews that he had planned for the coming weeks and months, which gives an idea that he wants to leave his office as soon as possible.

It was seen coming

It seems evident that the real reasons why Reverter suddenly leaves the most important position in Barça after that of president, mostly elected by the social mass, will never be known. The version is important, obviously very far from the one given by the general director in his farewell, where he pointed out that he was leaving the position “for personal and family reasons & rdquor ;, that the way of managing the club of laporta and Reverter have very few points in common, as they intuited, as soon as the executive arrived at the club, many of the employees and executives who have been in the house for several years. The comment “this doesn’t last here for even a year”, made by many of Barça’s lifelong workers, has been fulfilled to the letter. Reverter leaves the ship eight months after entering it.

When we talk about the way of managing, ways, projects, lines of work and style of doing things, at no time is it spoken of as a club model, as the supporters of the presidential line have spread. The veteran employees of Barça and even some of the executives who have already left the entity, assure EL PERIÓDICO that the accusation that Reverter wanted to turn Barça into the Bayern Munichwhere 49% of the shareholding is in the hands of large sponsors and extremely powerful travel partners (Adidas, Telecom Deutschland, Allianz Group Y Audi), contrary to Laporta’s bet that Barça must continue to be owned by the members, is simply a smokescreen to hide the real reality: Laporta and his faithful, among whom is Mateu Germanythey did not get along with the professional demands and the power that Reverter treasured, whose ego some also talk about.

Sponsors and/or partners

Those who defend this version, that is, the one that the ‘Bayern model’ was not in Reverter’s head, consider that in order to think about that club formula, one must go to Germany and, more specifically, to Munich, to Bavaria, a of the richest regions of Europe. The ‘Bayern formula’ is not based on the complement provided by its sponsors, but on the fact that they all support the same cause and in a very specific way: as shareholders, as partners, not ‘only’ as sponsors or collaborators.

In this sense, what here, at Barça, is simply understood as sponsors, that is, the version of Nikewhose involvement in Barça has nothing to do with that of Adidas in Bayern, Rakutenwho no longer wants to continue, or Beko without going further. The German sponsors are all German, they are shareholder partners and their presence in the Bavarian club has nothing to do with the entity’s results. It is one more country, social, economic and bonding commitment that, regardless of feeling, exists to share an idea, a style of doing things.

In that sense, Barça has never had partners or sponsors of that level. What’s more, one of Reverter’s complaints in recent weeks is his opposition to the agreement with Spotify be only for three seasons, which shows the fragility of the commitment, far removed from Bayern’s agreements with Adidas, Telecom, Allianz and Audi.

economic triumvirate

It is evident that since Reverter’s arrival at Barça, two styles of management and understanding have coexisted, more or less in harmony, not only with the day-to-day running of the club, but even with the hiring of certain types of executives. and reinforcements, which have ended up colliding and ended with the departure of the leader of the ‘professionals’ in front of the president’s friends.

In this sense, the triumvirate that made up Reverter, the economic vice president Edward Romeu and the prestigious banker James Guardiolaof Bank of Sabadellarchitect of the night-early morning of guarantees and president of the Barça Economic Commission, seemed unbreakable and, however, is on the way to breaking completely and/or even disappearing. At the moment and, according to the ‘Culémania’ website, Jose Elijahpartner and friend of Romeu and one of Laporta’s main backers, has just resigned from his position as a member of the board of Barca Space.

Laporta, more than his directors, who do not play a very relevant role here (many of them, as well as Xavi Hernandez and the entire dressing room of the Ciudad Deportiva ‘Joan Gamper’ found out about Reverter’s resignation through the press), he is convinced that the strength that the three heavyweights in Barça’s economic area were acquiring went against the way he wants to manage the entity, a style that, now, without the ties of guarantees (curiously, it has been Albert Soleran executive fired by Laporta from Barça, who has fought the most in the CSD to free him from that slab), can put it into practice with little opposition.

Uncertain future

There are people inside Barça who have serious doubts about whether Guardiola, who, in the company of Romeu, tried in recent weeks to convince Reverter not to leave him “yet”, will want to continue with his important role at the club, despite having the unconditional support, as was seen in the assembly of compromisers, of the partners.

And there are those who are sure that Romeu, who has denied the possibility of leaving Barça in June, will wait to find out who Reverter’s replacement is, in whose election he may not even want to intervene having made such good friends with him yet. Barça CEO, to plan his immediate future.

In any case, everyone within Barça has heard Laporta’s declaration that, now, the only thing that interests him, more than a great manager or a proven, prestigious professional, is a man he fully trusts. “Loyal & rdquor ;, is the word used by the president to define the next general manager of the club. There is no doubt that it is not easy to find such a person in days, or a few weeks, especially knowing that Reverter wants to leave his office as soon as possible. And less sensing that Reverter is leaving because he has not been able to impose his professional style in the face of Laporta’s colleague and/or cronyism, a factor that could keep some candidates away from the temptation of being the tenant of Reverter’s office.

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Back to the offices

What, for the moment, is ruled out within Barça is that there is a general disbandment or that of the executives closest to Reverter. It is evident that the two or three people that the CEO brought to Barça to form his ‘hard core’, will leave the entity in the coming weeks, but the rest of the executives, despite considering that possibility, will end up staying because they will not is the labor market, not even at that level, to risk losing a well-paid job that offers prestige to its holders. Despite everything, the move in the club’s important offices will begin to be detected as of this Monday, which is when it is intended that 70% of the workers, now teleworking, return to their tables.