OQLF wants young people to use French on social media

The campaign includes suggestions for French equivalents to common English terms on social media.

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As language policy heats up once again in Quebec, the Office québécois de la langue française is launching a week-long campaign to promote the use of French by young people on social media.

The campaign invites 13-17 year olds to “use French on social media and show how proud they are to write and exchange in this language on web platforms,” ​​according to a statement announcing the “Partage ton français” campaign (share your French) .

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The campaign includes virtual stickers, pedagogical tools for secondary school teachers and posters in schools offering French equivalents to the English terms that young people often use on social media: “équilibrisme sur sangle” instead of “slacklining”, ” jean seconde peau “instead of” Skinny Jeans “,” mot-clic “instead of” hashtag “and” lot aléatoire “instead of” lootbox “.

The campaign, with $ 200,000 in funding, will run from November 3-30.