Every action in the world of entertainment has a reaction in the most important stock markets on the planet. This is the case of the Korean series ‘The Squid Game’ (the squid game), which broke records to become the most watched -and successful- production on the platform Netflixwhich lost more than 200,000 subscribers between January and March 2022.
The series will have a second season, as announced by Hwang Dong-hyuk, director, writer, and executive producer of the drama. “Join us once again for a whole new round. It took us 16 years to get ‘Squid Game’ off the ground, but only 16 days to be the most successful production on Netflx,” he said.
For this reason, the share on the stock market of Bucket Studiowhich has a stake in the agency that represents the lead actor in ‘Squid Game’, jumped almost 24% in Seoul on Monday, amid a sell-off in Asian shares.
Netflix hopes this optimism will rub off on its shares, which fell 70% last April after they announced the massive loss of subscribers. The streaming giant expects to lose up to two million subscribers in the first half of the year.
Beyond the success of the fourth season of ‘stranger things‘, which had a cost of 30 million dollars per chapter, Netflix’s golden eggs in recent years have been productions in foreign languages -other than English- such as “The Squid Game” and ‘The Money Heist‘, which have been the most successful series on the platform.
For example, according to data from Statista, the Korean reported until May 2022 more than 1,650 million hours played worldwide, more than the 1,411 million of the fourth and fifth seasons of the Spanish series combined.
Also, nearly 111 million Netflix accounts streamed at least two minutes of “Squid Game” in its month of release, according to official Netflix figures. The Korean series surpassed other mega productions such as ‘Bridgerton’, with 82 million accounts: ‘Lupin’, with 76 million; Y ‘The Witcher‘, which registered 76 million in its first season.
The Colombian ‘Café con aroma de mujer’ reported more than 326 million hours in total views, even more than the third and fourth seasons of the teen drama ‘Elite‘.