The covers of the FIFA soccer video game, considered the best-selling in history (more than 325 million copies since its first edition in 1993, Forbes points out), are usually catwalks for the most elite players of the moment, who manage to combine at least two ingredients: soccer excellence and charisma. EA Sports, the company that produces this game, soon realized that a young French man could be their ideal cover. The name of that young man is Kylian Mbappé.
At 22 years old, he became the youngest player to be the cover of this video game and the only one who has appeared completely alone in all three versions (traditional, Champions and Ultimate). Not only that, he is also one of only four players in history to have graced the cover of Time magazine and his endorsement portfolio features brands like Nike and Hublot.
“Mbappé represents effort, speed, power, a dynamic being who makes a difference and is a leader. At PSG he is the big star along with Messi, but as Kylian was born near Paris he is the emblem, he represents a new, fresh, cool image because of the good face he always puts on and all these values make brands look for him the whole world”, Florent Torchut, a journalist for media such as France Football and L’Equipe, analyzes for this newspaper.