We are not wrong in saying that LaLiga assembly This Friday he goes to the podium of key dates in the history of Spanish football. The first must go back to 2012 with the approval of the economic control regulations, without which it would be impossible to understand the sanitation of the competition. The second is on May 14, 2015, when Congress approved the Royal Decree-Law that imposed the joint commercialization of television rights. And now comes December 10, 2021, with the CVC input in the commercial and audiovisual business of the clubs. A total of 1,994 million euros that will gradually enter in search of that new leap in professional football.
Of course, the goodness of the so-called LaLiga Impulso will depend on the ability of the clubs to know how to put those funds to good use. It is not strange that the manager that presides Javier Tebas has created a specific office that will supervise the process and validate each euro that is spent, but above all that from the minute one has made it clear what the money can be used for: only 15% to sports staff, another 15% to refinance debt and 70% to infrastructure and investment in personnel and services to grow. Otherwise, today we would find that all that money could be merged into a single transfer window.
Talent deficit
Real Madrid, FC Barcelona and Athletic Club – UD Ibiza joined them – have flatly rejected CVC’s entry and questioned whether this is the solution to the challenges that lie ahead. And they will be right if their fellow travelers do not choose well what to invest in. At the moment there is talk of many rstadium designations, construction of sports cities and new businesses. But it would be important not to forget that today there is still a talent deficit in organizational structures, with very little staff muscle compared to its rivals in the Premier League or Bundesliga.
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Sports, and especially soccer, have long been used to only dispatching a captive audience, which was their local hobby. In a Global world, but above all digital and awash with offers from entertainmentThis is the time to switch chips and move to a salesperson approach, for fans and backers alike. Only then, 10 years from now, can it be said that CVC’s entry made sense. Otherwise, critics who say this is a forward flight and a ploy of Thebes. And in that, what must be valued is that, in some way, he has shielded the future of LaLiga for half a century more.
Madrid, Barça, Athletic, a trident with an expiration date?
In recent months we have seen how the three main clubs that are still owned by their members have joined forces on the main fronts that have opened in Spanish football. Real Madrid, FC Barcelona and Athletic Club They have formed the bloc that has slowed down the approval of statutes that the rest accept to professionalize the First Iberdrola, they have lobbied politically for the abolition of the mandatory endorsement of 15% of the boards of directors and have remained alone in opposition to LaLiga Impulso.
The question that many are asking is whether this confluence of interests will continue, especially now that Joan Laporta and Aitor Elizegi they have achieved that Florentino Pérez do not oppose the measure that most urged them. Thanks to him, the boards of Barça and Athletic can propose modifications of statutes that exempt them from endorsing their management, or reduce that amount as much as possible.
This need has been the main weapon of the white president not to go only to clash with Thebes, but it is not clear that this unity will last. In fact, in the assembly on Friday there was already a turn in Barça’s speech, which represented by Matthew German he based his vote against on economic and not legal issues. That is to say, if someone wants to go to the judicial battle, it is not clear that that trident will be maintained.
Reference-www.elperiodico.com