Leon, Gto. As part of the plan economic revival and where one of the priorities is to achieve the recovery of tourism, for this year, Guanajuato seeks to increase the attraction of investment for the generation of the largest possible number of tourist business units (such as hotel complexes), reported the secretary of tourismJuan Jose Alvarez Brunel.
In an interview, the state official explained that precisely, the goal is to reach the same levels prepandemic.
For example, as a reference, it stands out that in 2019 the entity had a number of business openings that reached 55 units and in 2020 (the year the pandemic began) there were five, according to data from the local Tourism Secretariat.
The secretary stressed that the way to materialize this strategy is from market segmentation, where each tourist item is being attended (such as meetings, nature and sports); as well as coordination with municipalities.
We are very confident that the work strategy focused on serving each tourist segment has generated interest in the different points of Guanajuato. We have, above all, in the northeast part of the state a tourist vocation related to nature,” he said.
The local official announced that part of the investments they are seeking to make are being concentrated in areas such as Saint Louis of Peace and Ore from Wells.
”Guanajuato has a great advantage, in the last 30 years it has grown in a very important way and in the last 10 years the hotel infrastructure has had a great development. In the last year (2021) a concern has arisen from the municipalities to make people go to other corners of Guanajuato and spend the night, “he stressed.
The secretary assured that along with this, they have worked on a series of events for this year, such as the Rally of Nations, the Sustainable & Social Tourism Summit and European corporate games.
“These are new events and others that have returned, it is a total reactivation agenda,” he said.
He highlighted that although 8 tourist campaigns were implemented in 2021, where all the demarcations were involved, for this year it is planned to consolidate the Escápate en Grande campaign to Guanajuatowhich is focused on holiday seasons such as Easter.
advances
the secretary of tourism He assured that although the levels of 2019 have not yet been reached, there are already positive signs of recovery, derived from the current strategy.
As an example, he underlined that Guanajuato registered during 2021 the arrival of more than 18.7 million visitors and more than 3.6 million tourists in hotels, 45% and 53% more compared to 2020.
Hotel occupancy last year closed on average with 25% (35% more than in 2020), “which represented 2.3 million occupied rooms (34% more than in 2020); with Celaya, Guanajuato capital, Irapuato, León , Salamanca, San Miguel de Allende, Dolores Hidalgo and Silao, the municipalities with the highest hotel activity”.
“The economic benefit that was registered in the state in 2021 was 35,841 million pesos, 2% more than what was registered in 2020. This tells us that we are making progress,” he stressed.
Rally of Nations
About the second edition of the Rally of Nations in the state of GuanajuatoÁlvarez Brunel explained that he received 35 competitors from 12 countries.
He indicated that only for León an economic spill of 180 million pesos is projected, where more than 8,737 businesses in the city will benefit.
Meanwhile, a total economic benefit of 249 million pesos is expected for the entire entity, including what is contemplated in León.
An attendance of more than 180,00 people is also expected in the municipalities of Guanajuato City, Silao and Lion.
“This event is part of our reactivation plan, where we now see sports tourism as a trigger for other segments and for the entire local economy,” he said.
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