In such a diverse planet, full of challenges, messages and priorities, something in common that moves the consciences of thousands of entrepreneurs is the idea of changing and improving the world from their area of specialty and interest.
According to the Organization for Economic Cooperation and Development (OECD), Mexico is the second best country to undertake in Latin America. For this reason, the significant number of SMEs in the country (more than 4 million) and their valuable contribution to the National GDP (52%) is evident.
Within this immense group of entrepreneurs, there are some focused on caring for arable land and water resources as a key link in creating a sustainable agricultural production system. It is there, where HEINEKEN Mexico identified this year a key piece in its commitment to strengthening the agri-food industry, a fundamental sector in our value chain and also as a connection with those who seek to improve the world.
In this sense, the conclusion of the fourth edition of the HEINEKEN Green Challenge is a reason for celebration for the company and for me in particular, an entrepreneurial platform that grows year by year, where new generations of Mexican professionals, scientists, agribusinesses, technicians or passionate about innovation, converge to generate solutions that solve current and future problems, with a sustainable and sustainable outlook.
This initiative, promoted by HEINEKEN México and INCmty, has reached thousands of young people throughout the Republic for four years and, among other things, provides personalized advice, project management tools, acceleration and financing processes, together with access to a network of contacts to help them materialize their socio-environmental proposals.
And perhaps at this moment you are wondering, why do it that way? The answer is in our brand DNA. We firmly believe in our global sustainability strategy called “Providing a Better World”, made up of three main pillars: Environmental, Social and Smart Consumption.
Aligned with the first two, it makes sense for our company to promote programs to contribute to caring for the environment and to support those who share our vision, as well as the passion to be increasingly sustainable, and encourage the creation of new ideas that unite us. in building a better future, starting today and from the place where we develop.
Precisely, to people, companies and civil organizations that work to contribute to the environment in which we live, HEINEKEN Green Challenge is integrated as a link to promote and embrace the ideas of entrepreneurs and create fertile ground where they can germinate and transform in innovations and solutions.
Entrepreneurial enthusiasm commits us to continue working hand in hand with their creative minds. It is in the sum of all the parts, of each seed sown, of each suggested idea and of course, of each project that is executed, where the future of this positive evolution lies.
* The author is manager of Sustainability and Internal Communication of HEINEKEN México.
Reference-www.eleconomista.com.mx