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EL ESPAÑOL is already the leader of the Spanish press. Five years after its birth, this newspaper in August became the most widely read newspaper in Spain -sharing the throne with The vanguard- according to the figures published this Friday by Comscore, the recommended meter of the digital advertising market.
EL ESPAÑOL maintained its leadership in mobile devices for the second consecutive month (tablets and smartphones), which was also added for the first time in its history by Sites, which adds associated portals and is a customized list of media.
In August, this newspaper also climbed to second place of the general classification, which includes all devices, also adding computer traffic. In this last classification it only surpasses him The vanguard and for a minimum distance of 78,000 unique visitors.
In this way, THE SPANISH is above in all the parameters of historical headers that have also led the digital rankings, such as The world, The Country or ABC. a overtaking that has been cooking in the last year and that has been consolidated in August. And it also has five million unique visitors ahead of The confidential, the second digital native newspaper.
But there is more. The strength of this newspaper has led it to once again be a benchmark in the consumption of digital press in all regions and autonomies of Spain. According Comscore, in August EL ESPAÑOL was the leader in the North, Center and South zones, which means that it is the most widely read newspaper in regions that include 39 of the 50 Spanish provinces.
A positioning that concompany to this headline among the newspapers that lead the new media ecosystem born after the coronavirus crisis. In fact, ELESPANOL.COM cuts distances to the minimum with the leader of the list (LAVANGUARDIA.COM), but it also widens the gap between his immediate pursuers, according to data from Comscore data MMX Multi-platform, Total Audience, August 2021, Spain.
In August this newspaper registered 21.69 million unique visitors in the overall ranking, which includes consumption across all devices moving up to second place in the ranking. Only LAVANGUARDIA.COM surpasses it, with 21.77 million, 78,000 more visitors.
ELESPAÑOL.COM surpasses ELMUNDO.ES, with 20.9 million unique visitors; to ELPAIS.COM, with 18.8 million unique visitors; to 20MINUTOS.COM (16.9 million unique visitors); ELCONFIDENCIAL.COM (15.7 million unique visitors); to LARAZON.ES (12.6 million unique visitors), and OKDIARIO.COM (11.8 million unique visitors).
On the other hand, it reached 20.7 million unique visitors on mobile devices, leading the market with a broad advantage over LAVANGUARDIA.COM (historical leader in this classification), which reached 20.3 million unique visitors, over ELMUNDO.ES, which reached 19 million unique visitors, and on ELPAIS.COM, which registered 16.8 million.
On the other hand, the distance with the rest of its competitors is widening. 20MINUTOS.ES had 16 million unique visitors, ELCONFIDENCIAL.COM registered 14.6 million unique visitors and LARAZON.ES stayed at 12 million.
On mobile it is where the highest press consumption occurs (Between 75% and 90% of access to the digital press is done through smartphones and tablets), so this ranking is a clear indicator of EL ESPAÑOL’s leadership.
This newspaper is, for the first time, the first in the classification of Sites, which includes partner media that have decided to voluntarily add their traffic to the main domains.
In this section, ELESPANOL.COM Sites registers 22 million unique visitors ahead of LAVANGUARDIA.COM Sites (21.8 million), ELMUNDO.ES Sites (21 million unique visitors), The PAIS Sites (18.8 million unique visitors), 20MINUTOS Sites (17.7 million unique visitors) and ELCONFIDENCIAL.COM (15.7 million unique visitors).
The data for the month of August also corroborate EL ESPAÑOL’s growth strategy in the different Spanish regions. During the past month This newspaper was the leader in the North, Central and South areas of Comscore, which are made up of regions that include 39 of the 50 Spanish provinces.
In the case of North Zone eyou are newspaper has 4.4 million unique visitors. We speak, therefore, that ELESPAÑOL.COM is the most read medium ahead of ELMUNDO.ES, LAVANGUARDIA.COM, ELPAIS.COM and ELCONFIDENCIAL.COM in the Northern Region that includes Galicia, Asturias, Cantabria, Basque Country, La Rioja, Navarra and Aragon.
EL ESPAÑOL has in this area two of the leading portals in their respective territories: Fifteen thousand in A Coruña and Thirty-six in Vigo and its area of influence.
EL ESPAÑOL also leads the ranking of the most widely read newspapers in the so-called Central Zone, which includes Castilla y León, Castilla-La Mancha and Extremadura. Here it registers 2.6 million unique visitors above LAVANGUARDIA.COM, ELMUNDO.ES, La Razón Spain and ELCONFIDENCIAL.COM.
This area reflects the work done by the editorial offices of the verticals Castilla y León News and The Digital of Castilla-La Mancha.
The Shingles On It is another of the areas in which this newspaper is making a great effort to increase its presence. Not only with the deployment of its newsroom for Andalusia, but also with the launch of a vertical of local information ‘FROM MALAGA’, which was presented in society last Monday, July 26.
According to Comscore data, in this region this newspaper is already the leader with 4.6 million unique visitors in the area between Andalusia and the Canary Islands. In the Canary Islands, EL ESPAÑOL has a presence through its association with Notices Diary, one of the most important newspapers in the Islands.
In the case of Zone It is, which includes the Valencian Community, Balearic Islands and Murcia, this newspaper already has 3.5 million unique visitors, occupying the second position only behind LAVANGUARDIA.COM (3.5 million unique visitors). In this area, this newspaper has recently launched ‘DE ALICANTE’.
This newspaper is already in the second position of the most read newspapers in Catalonia. The situation of Catalonia, where -associated with Global Chronicle– has 3.2 million unique visitors, behind LAVANGUARDIA.COM (4.3 million unique visitors).
Finally, in Madrid it registers 3.4 million unique visitors, behind ELMUNDO.ES (4 million unique visitors) and ELPAIS.COM (3.7 million unique visitors).
Triple control
THE SPANISH maintains triple control over its audience figures. The total of unique users, visits and page views are counted by Google Analytics, internationally approved measurement platform of the technology giant. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.
OJD Interactive, OJD’s digital subsidiary, is the company that certifies and audits this measurement. It is in charge of controlling the figures of more than 300 digital media in Spain, endorsing the audiences measured by external companies.
Finally, Comscore carries out a specific measurement of the traffic in Spain of this newspaper, eliminating duplications.
Most of our competitors are only measured through Comscore and that makes this measurement the only public element of comparison.
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Reference-www.elespanol.com