Unite two vital sectors for the city, tourism and culture, or what is the same, promoting cultural tourism has been one of Barcelona’s priorities for a long time. The most necessary priority, if possible, after the crisis caused by the covid-19 pandemic and its consequent confinements and movement restrictions that have broken the logic of global mobility. Contribute to recovery of Barcelona and to maintain the artistic ecosystem of the city is what the signed agreement this Tuesday between the hotel sector, through the Catalonia Group and H10 Hotels, and the cultural, from the Joan Miró Foundation. “The objective of the alliance is to promote an offer that contributes to quality tourism and the transformation of city spaces such as Montjuïc Park and its cultural and sports fabric,” according to the signatories.
fiftieth anniversary
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The collaboration framework will entail a contribution by Grup Catalonia and H10 Hotels to the museum founded by Joan Miró, with his private collection as the initial collection, of 50,000 euros per year during 2022, 2023 and 2024. An amount that should allow the development of artistic and social initiatives to reinforce the cultural fabric of Barcelona and its international visibility. The chronological range of the alliance is not trivial, as it includes milestones as important as the fiftieth anniversary of the opening of the foundation (2025) and the great exhibition that will be exhibited in Barcelona during the Picasso Year: ‘Miró-Picasso’. It will be in 2023, when coinciding with the half century of the death of the cubist genius, the Montjuïc center and the Museu Picasso will delve into the relationship between the author of the ‘Constellations’ and the author of ‘Guernica’.
The Fundació Miró, dedicated to the study and dissemination of the work of the Catalan creator, is one of the main museums in the city with 365,000 annual visitors in pre-pandemic times. It also has a privileged location in a building designed by Josep Lluís Sert, which makes it one of the few examples in the world of a museum in which the complicity between architect and artist is patent. For their part, the two hotel chains have their origins in Barcelona and together they represent the main hotel agent in the city with more than 4,500 rooms in establishments located in the center of Barcelona, some in unique and protected buildings.