Buy to rent? La Haus launches scheme aimed at real estate investors


In a high inflation scenario, investors seek secure positions that generate value for them, which makes the real-estate market attractive, so the La Haus proptech platform began with a pilot program where, remotely, you can buy, furnish and put a property for rent.

According to La Haus, this program is implemented in partnership with the home furniture and accessories company Gaia; as well as professional administrators who will be assigned to each project real estate.

“The pilot program will offer the option of having housing for rentin a totally digital process, from buying a furnished apartment, in alliance with Gaia, and managed by professionals through different platforms of rent“, highlighted La Haus in a statement and added that, initially, it will focus on areas of Mexico City and Guadalajara.

According to data from the firm, during the second half of 2021 it was recorded that between 30% and 40% of new home purchases made through the platform were aimed at rent the property, both by people who already have experience, as well as by those who start their first acquisition with this goal.

“The industry real estate has multiple options and different types of people who benefit from it, so we designed this pilot for those looking to invest in properties specifically for rentpeople who see a property as a means of additional income and are at a point in their lives when they can achieve it,” said Jimena Camino, head of La Haus alliances for the region.

According to the details of the program, the objective is that investors can rely on La Haus technology to be able to select, visit and buy an apartment, while Gaia will offer the option so that the home has everything from cutlery and sheets to real estate .

On the other hand, a professional administrator will be in charge of managing the property and will be in charge of placing the information on digital platforms and ensuring the necessary quality required by the platforms. lease.

“People who decide to buy this product will only have to worry about receiving the return and performance of their investment in your bank account,” said Camino.

With this alliance, according to La Haus, the advantages of those involved and their experience in each area are enhanced, since the business plan for purchase is managed under monthly payments and the investor I would only wait for his return.

Among the actions that each involved will have to do as part of this program, are the following:

  • The Haus must guarantee that the property is in perfect condition.
  • Gaia provides access to remote purchase of furniture to fit out interiors, as well as the support of its interior designers.
  • Professional administrators will be able to register the property on platforms such as airbnb and manage the property.

La Haus pointed out that this program is in a pilot phase, with attention only in Mexico City and Guadalajara, with the Dahlia developments by M2 in the Miguel Hidalgo city hall, and Sant Marteen by DISYGA in Jalisco.

“The properties available are apartments of up to 50m2 with a price of around 2 million pesos, in addition to the cost of furnishing it, which is between 60,000 and 80,000 pesos,” La Haus said.


Leave a Comment