The Barca and Spotify They have joined their paths. the music platform on-line it will be everywhere. He will replace Rakuten on the front of the men’s first team jersey and Stanley on the women’s. Not only that, but it will also replace Beko on the back of the training shirt. Three items for which he has so far received 68.5 million (55 of rakuten, 3.5 of Stanley and 10 of Beko). From now on, Spotify will be present on all three shirts, in addition to giving the stadium a surname, which since 1957 has been called Camp Nou simply. The music is known, now we need to know the fine print.
While RAC-1 advanced a pact of 280 million in three years, at a rate of 93.3 per season, EFE lowered it to a maximum of 75 per year. The club, which ensures that the agreement has not yet been signed, hopes to announce in the coming days the details of a historic contract that was overshadowed by the announcement this Tuesday of the goodbye of Ferran Reverter. The differences over the fine print of the agreement would have been, precisely, one of the reasons that would have accelerated the decision of the club’s CEO to leave a position that he assumed less than a year ago.
short term baptism
It will be the first time that the Barcelona temple is associated with a commercial brand, as is the case in many European and North American stadiums. In the NBA, the Clippers have sold the so-called naming rights of its new pavilion for 500 million dollars in 23 years. Crypto.com would be willing to shell out $700 to put Staples Center, the home of the Lakers (and also the WNBA Sparks), for the next two decades.
Laporta was looking for a short contract because he considers that the conditions can be improved once the effects of the pandemic on the economy are left behind and the team takes flight on the pitch and is aspiring to win titles. Stadium sponsorship contracts are usually long-term. Not in this case.
Curiously, if the agreement is finally closed for three seasons from July 1, the Camp Nou Spotify will only exist during the period in which the venue is under construction, unless the alliance is later extended. The agreement also hints that Barça will continue to play their games at the Estadi while they reform rather than seek a one-year exit to Montjuic. An aspect that was up in the air and that should be clarified in the coming days.
Spotify’s management leadership was present in the Camp Nou box to witness the match between Barça and Atlético this Sunday. Daniel Ek, CEO of Spotify, has personally led the negotiations. As a great football fan that he is, he has already tried unsuccessfully to buy Arsenal. Now he will make the company he founded in 2006 and which has 400 million monthly users become the fifth sponsor of the Barça shirt after Unicef, Qatar (first Foundation and later Airways) and Rakuten, and the first of the Estadi.
first big deal
Once the contract is signed, Laporta’s board will have closed its first major sponsorship contract, an essential path for the economic reconstruction of the club.
Related news
The Barça entity had been looking for a commercial ally to replace Rakuten for more than a year, since the time of Josep Maria Bartomeu. Qatar spent six years in the shirt in exchange for 200 million, while the Japanese multinational has paid 55 million since 2017. When looking for the main sponsor, Barça had received several offers from the cryptocurrency sector. But after having to cancel the agreement with Ownix, an NFT company due to the arrest of its owner for millionaire fraud in cryptocurrencies, the club has opted for a company without the shadow of suspicion that this sector can generate among some people.