Wednesday, December 1

Black Friday 2021: online shopping drops slightly in the US, some return to stores

US shoppers spent slightly less online during the “Black Friday“This year and many ventured back to the stores despite fear of coronavirus, supply shortages, and efforts by retail chains to encourage Christmas shopping anticipated.

For the first time, the online spending During “Black Friday” – traditionally one of the most important shopping days of the year – it fell, reversing the growth of recent years, according to data from Adobe Analytics.

Retailers attracted shoppers for holiday shopping online starting in September this year, as stagnating sales supply chains they were prevented from quickly replenishing the goods by the end of the year.

The total disbursement of the online shoppers during the Black Friday It was about $ 8.9 billion, down from $ 9 billion in 2020, Adobe said. Internet spending on Thanksgiving Day was flat at $ 5.1 billion, the firm said.

Many retail chains closed physical stores in the Thanksgiving Day this year, just as they did in 2020, amid labor shortages and restrictions by the coronavirus pandemic.

Stores reopened the day after Thanksgiving and shopper visits were up 47.5% compared to 2020, although they were down 28.3% from 2019, according to data from Sensormatic Solutions.

Supply chain challenges and shipping delays may have prompted shoppers to visit stores to increase the chances of getting gifts in time for Christmas. More and more consumers are shopping online for pickup in stores, keeping shipping costs low.

Macy’s, Walmart, Target and Kohl’s, for example, gave shoppers the flexibility to shop online, in stores, or through hybrid methods, and delivered top performances on “Black Friday,” said Louis Navellier, president of Investor Navellier & Associates.

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