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COMMERCIAL
Tim Hortons just unveiled his merchandise for the coffee chain’s collaboration with Justin Bieber for the company’s “Timbiebs” campaign.
The special Bieber-designed Timbits were announced last week, and marketers wondered if the move to appeal to millennials and Gen Z will actually prove fruitful. Experts say the company is trying to attract younger customers, who are more likely to frequent Starbucks or smaller independent cafes.
In September, the company launched a limited line of double-double inspired clothing in tan and white.
Also in September, Bieber partnered with the Toronto Maple Leafs for a limited-edition clothing line for the singer’s fashion company “Drew,” which quickly sold out online despite steep prices.
On Wednesday, Tim Hortons posted photos of Bieber showing off new “Timbiebs” merchandise, including a retro-style fanny pack, beanie and duffel bag, on the company’s Instagram page.
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