Want to know which brands Canadians trust most (and least) for things like financial services, alcohol and other beverages, snacks, major appliances, restaurants, transportation and travel? Look them up here in our interactive database.
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The University of Victoria’s Gustavson Brand Trust Index ranks more than 400 well-known brands based on consumer trust in a company’s quality; values or authenticity; how it treats customers or affinity; and the extent to which consumers would recommend its products.
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And overall trust becomes a more important measure, University of Victoria business dean Saul Klein argues, in a more “purpose driven economy” — people value that authenticity and affinity as much as the quality of products or services.
“That’s a compelling basis, because it feeds into the changing expectations from society at-large, from consumers, employees and investors, all of whom are asking questions about how they’re spending their time or money,” and whether companies are “doing more positive things.”
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Want to know which brands Canadians trust most (and least) for things like financial services, alcohol and other beverages, snacks, major appliances, restaurants, transportation and travel? Look them up here:
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