Few names in martial arts are as well known and respected as Dana White. Often considered the face of the UFC, White took over as president in 2001 and orchestrated its meteoric rise over the past two decades. With this incredible rise in mind, this guide will explore Dana White’s net worth in 2024.
In the world of sports, and particularly combat sports, there are few entities as widely regarded as the Ultimate Fighting Championship (UFC). Launching its first event in 1993, the mixed martial arts promotion was founded by Rorion Gracie and Artie Davie. However, no one has had a greater impact on the sport than Dana White, its current CEO and president.
The UFC is not the only combat sports promotion run by White, as he also owns Power Slap, a slap fighting promotion founded in 2022. Subsequently, given White’s immense popularity and these promotions, let’s discuss his net worth as we headed into the new year.
White and the UFC
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If you have a passing interest in martial arts, you’ve probably heard of the UFC. A promotion founded in the 1990s, its goal was to discover which martial arts discipline reigns supreme. The endeavor would be a test by combat, with masters of a multitude of different martial arts competing to crown the winner. Therefore, it is ultimately an ultimate fighting champion.
The industry and promotion have come a long way since those early events. Regulation by athletic commissions has certainly streamlined the product. Subsequently, it quickly established itself over two decades to become one of the most popular combat sports promotions on the planet.
There is little argument to assert that Dana White is one of the main responsible for this rise. White’s brash charisma led him to become the face of the brand’s executive committee. Moreover, becoming president in 2001, he carved his path to the top of the martial arts mountain.
Before running the company, White worked as a manager. specifically, he managed two UFC Hall of Famers, Tito Ortiz and Chuck Liddell. When the owner of the UFC’s parent company, Bob Meyrowitz, showed interest in the sale, White brought in his childhood executive friend Lorenzo Fertitta. Subsequently, Lorenzo and his brother Frank purchased the company and asked White to be president.
Since then, the company has become a giant. In 2016, Zuffa, the subsidiary that owned the UFC, was sold for a remarkable $4.025 billion. White owned 9% of the company at the time of the sale. So let’s see how much this affected his net worth in 2024.
Dana White Net Worth
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Considering her rapid rise in the sports industry, Dana White’s net worth for 2024 is estimated to be over $500 million. The main reason for White’s vast accumulated wealth is the aforementioned UFC expansion. Since taking over a brand facing bankruptcy in 2001, White has guided it to gross sales of $600 million in 2015. Subsequently, she made a massive sale in 2016 to a company which would be renamed Endeavour.
In 2023, Endeavor announced a brand new merger to form a new public company. Concretely, the brand announced the acquisition of WWE, the largest professional wrestling company on the planet. Therefore, the UFC and WWE would create a new publicly traded company under the name TKO.
White, with a proven track record from his years in the UFC, will now serve as the company’s CEO. Although his fortune already stands at almost half a billion, it is expected to continue to grow. Throughout 2024, the UFC will remain the premier option in mixed martial arts. Additionally, it stands to benefit greatly from WWE’s immense global popularity.
reference: watcher.guru