Renovated and expanded boutique reopens at Fairmont Vancouver.
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gucci first opened in Vancouver in April 2005 with a store located in the Fairmont Hotel Vancouver.
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Seventeen years later, the Italian luxury fashion brand reopens that original location at 900 West Georgia St. following a renovation and expansion that sees the boutique footprint at an impressive 10,000 square feet. During the renovation process, the brand had been operating from a temporary boutique on Thurlow St.
The investment in the original retail location underscores the emphasis Susan Chokachi, president and CEO of Gucci Americas, says the fashion house is placing on the city and Canada.
“The Canadian market has grown to be an important market for Gucci,” Chokachi said by email. “The new space represents the brand’s latest expression of design, showcasing the elegant and contemporary eclecticism that characterizes Gucci.”
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Founded in Florence, Italy in 1921 by Guccio Gucci, the company is known for its iconic accessory silhouettes, quirky fashion designs, and recognizable monogram motifs. The fashion house was also the subject of Ridley Scott’s 2021 film. house of gucci, starring Lady Gaga, which served to further boost the buzz surrounding the brand.
At the revamped Vancouver boutique, shoppers will have access to the fashion house’s “full offering” of merchandise, including ready-to-wear womenswear, bags and accessories, men’s and women’s shoes, luggage and home décor items. Gucci’s home.
For the first time, men’s ready-to-wear will also be available in the city.
“We are pleased to announce that the new store will feature the full range of our collection designed by Gucci Creative Director Alessandro Michele, including the debut of men’s ready-to-wear in Vancouver and a wide range of travel and luggage items, talking to the store’s location within the iconic Fairmont Hotel,” Chokachi says of the selection.
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Designed in a way that favors “discretion,” according to the brand, the boutique features geometric painted wood floors and marble accents and rich colors, combined with luxurious upholstered details on the walls.
Expansion plans have been on the cards for the brand in Vancouver since before 2020, according to Chokachi. But the arrival of the pandemic provided the luxury brand with an opportunity to push further expansion and overhaul.
“We saw an opportunity to accelerate renovation in Vancouver to strengthen our position as we came out of the pandemic,” says Chokachi.
Gucci operates a store-to-store boutique on Holt Renfrew in Vancouver, but the Fairmont Hotel Vancouver location is its only stand-alone store. According to Chokachi, the opportunity to renovate the retail location while increasing its presence in the city was a big draw.
“This store is our only directly operated store in Vancouver, a city rich in history, culture and commerce, and it will continue to be a key piece of our larger Canadian strategy,” he says.
