It is official: ‘Corazón’ resumes its daily broadcast on La 1 a year and a half after he only stayed for the weekend. TVE has confirmed the news today and has advanced that the space returns from Monday to Friday from this Wednesday, December 1, at its usual schedule, at 2:25 p.m. Therefore, from that day on ‘Better with You’ he will say goodbye at 2:00 p.m., before the territorial information, after his low records in that section.
The chain anticipates that the program returns with a renewed concept “in image and content approach” with the aim of reinvigorating the historic brand, which this year celebrates 25 years on the air “and is one of the most recognizable and prestigious of La 1”. What does not change is its presenter, since it will be Anne Gartiburu the one that addresses viewers as it has been doing for so many seasons.
The space will have “a reinforced team with the capacity to generate its own and original content,” according to the public in a note, where it details that there will also be a renewal in its image, with a new “minimalist and sophisticated” set and “an innovative and very careful graphic line”.
The new contents of ‘Corazón’
The space will feature exclusive recorded interviews, as well as interviews on set, something new in the space that only had its presenter giving way to videos. The goal is to get “a sophisticated social and cultural chronicle program that also incorporates news close to the cultural world, such as movie or theater premieres, fashion shows or trends in style, beauty and healthy living. ”
Another novelty is the incorporation of “VIP reporters”, as actors or singers, who will take viewers to meet their fellow professionals. Of course, the space will continue to focus on characters from the Royal Houses or national or international artists.
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A historic brand that continues to perform
Despite the fact that TVE is not going through a good time with regard to the audience and that all its spaces have seen their data diminished, ‘Corazón’ has continued to perform well on the weekend. In fact, it moves in installments around 8%, three points more than what ‘Better with you’ achieved so far in that period during the week.
Reference-www.elperiodico.com