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Tourism Calgary has named one of the industry’s “rising stars” as its new CEO after a months-long search.
Alisha Reynolds will begin her role as executive director of the organization on June 3. She will replace Cindy Ady, who announced her retirement last November after a decade in the role.
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“We are thrilled to have one of the industry’s rising stars join Tourism Calgary as our new CEO,” said Mark Wilson, Chair of the Board of Directors of Tourism Calgary. “In addition to an impressive resume, Alisha brings with her an infectious spirit that has earned the unanimous support of the board of directors. “With extensive experience in tourism business and leadership, an appetite for innovation and a strong vision, Alisha is poised to lead us into a new era of growth and possibility.”
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When Ady announced his retirement, an international search for his successor was sparked. Tourism Calgary said the opportunity has generated interest from across North America and beyond in recent months, but Reynolds stood out for his “exceptional track record, natural talent and blue-sky thinking.”
Reynolds will work alongside Ady throughout the month of June as she takes on the role.
“I am humbled and humbled by the opportunity to lead Calgary’s vibrant tourism industry during a monumental time of growth and opportunity,” Reynolds said. “Calgary has limitless possibilities – our world-class events, venues and attractions create unforgettable experiences for visitors. Tourism is not only an economic engine; It is a lifeline for countless businesses and a source of pride for all Calgarians. “I look forward to bringing my vision and energy to this dynamic landscape.”
Among the most important tasks ahead of the new CEO is a 10-year tourism strategy for Calgary’s visitor economy that will be unveiled under her leadership. That work will be bolstered as projects like the new stadium and entertainment district and the Arts Commons redevelopment come to fruition.
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The organization hopes to contribute to Alberta’s goal of reaching $25 billion in visitor cash annually by 2035, a figure that will just reach $11 billion in 2022. Under Ady’s leadership, Calgary’s tourism sector has went from contributing $1.6 billion to $3.1 billion to local tourism. economy.
Reynolds has a long history in the hospitality industry, having spent the last seven years in leadership positions at Northland Properties, owner of several hotel and restaurant chains.
She was Vice President of Sandman Hotel Group, responsible for 23 Western Canada hotels and a team of over 1,000 people, and most recently led the real estate and development team for brands including Moxies, Denny’s, Chop Steak House and Shark Club. She also worked as a corporate lawyer at two international law firms in Calgary and held leadership positions in a variety of service industries.
He holds a bachelor’s degree in commerce and law from the University of Saskatchewan, a certificate in hospitality real estate and asset management from Cornell University, and a master’s degree in business administration from Queen’s University.
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