To the encyclopedia of records of the NFL of Tom Brady, one more must be added: his recently signed contract with Fox Sports to start his life as a game analyst. As soon as he decides to retire he will carry the label of the most lucrative deal in the history of sports media.
The future Hall of Fame quarterback will earn between $20 million and $25 million a year at the network, surpassing the $18 million salaries Troy Aikman and Tony Romo currently earn from ESPN Y CBS, respectively. ESPN pays Eli and Peyton Manning to host an alternate Monday Night Football broadcast on ESPN2and the network will shell out more than 50 million for big-name broadcasters, according to The Post.
Hiring famous people doesn’t necessarily help or improve the broadcast, but hiring famous people helps the broadcast network maintain its rights package. For what constitutes pennies on Fox Corp’s balance sheet, Brady it will help future-proof the company against streaming companies consuming its rights package, the loss of which would cost billions.
“It is also believed that Brady’s contract is longer than the typical five years. In total, his pact could reach the range of 190 million to 200 million. By comparison, Aikman’s new deal will pay him more than $90 million over five years. Romo’s deal will pay him 180 million over 10 years.” The Front Office.
Brady will not start his new stage at least until 2023, since he committed to Tampa Bay Buccaneers, after retiring briefly in February. He turns 45 in August and is the oldest active player in the NFL.
The contract of Brady is double the record amount CBS delivered to Tony Romo in 2020, and nearly three times what the Disney company pays Stephen A Smith in ESPN.
Brady’s contract is a move that represents where sports broadcasting is headed. Now, being a principal analyst of the NFL It means working 20 days on the air a year, earning a comfortable, lucrative, part-time salary. In the age of streaming, live sports are king. And holding on to those live sports rights is everything.
Hiring personalities to talk about games is all about prestige and ego. the hope of Fox the thing is Tom Brady bring in additional millions of dollars in ad revenue, but that doesn’t necessarily improve the broadcast, it helps the broadcast network keep its package of rights and this is important because if you lose them, the broadcast companies could go down in thousands of millions.
The television station seeks to stay competitive in the face of the arrival of new transmission profiles, one of them is Amazon, which is paying around 1,000 million per year for 10 years to carry and produce the games. Former cornerback Richard Sherman is also reportedly in talks with amazon about a contract.
Salaries have skyrocketed since Romo signed his $17 million-per-year extension with CBS, kicking off the race for lucrative deals: Al Michaels and Kirk Herbstreit joined Amazon; Buck and Aikman moved to ESPN.
The games of the NFL they are by far the most-watched television shows in America, giving the league the license to exceed its prices to streamers and television networks for airing its games live.
Next year, the rights of the NFL they will collectively cost the television networks around 10,000 million per year.