As tradition dictates, State Lotteries and Betting has already launched its long-awaited announcement of the 2021 Christmas Lottery. This year, the campaign returns to thrill with some protagonists who make a chain of tenths among their loved ones.
This year’s motto is “We share the luck with whom we share life.” As in other announcements, the Lottery invites you to share the illusion of the lottery with your neighbors, family and friends. “Imagine that one day they leave you anonymously a tenth of the Christmas Lottery with a note. Who would you like to do the same to?”
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In the ad, a married couple comes across a tenth that someone has mysteriously given them. And as a result of that there is a chain in the style of the movie ‘Chain of Favors’. The spot was shot in the Baztán Valley, mostly in Elizondo and Irurita and has been directed by the Moriarti collective (J. Garaño, JM Goenaga and A. Arregi) which has more than 500 international awards, including 12 Goya Awards.
Reference-www.elperiodico.com