They promote comprehensive sexuality education, SICO launches initiative

Each year approximately 11,000 people are detected with HIV / AIDS infections, and just this year, in Mexico around 5,000 deaths have accumulated due to this disease, according to the National Center for the Prevention and Control of HIV / AIDS ( REDACTED).

Within the framework of World AIDS Day, which is commemorated on December 1, SICO, in alliance with the Fundación México Vivo, OXXO and the PARESS initiative, launched the initiative “Education is prevention – Do it for all” to through a virtual press conference, in order to promote comprehensive sexuality education, through the digital platform of the PARESS initiative, to prevent and link health services, with resources for self-care and free access.

The campaign consists in that all OXXO stores in the country will promote the QR codes of the PARESS 2030 platform so that the population has access to information and education on sexual health, but it also involves the sale of condoms, because for each package of SICO condoms purchased in OXXO stores, SICO will donate another package to vulnerable communities, benefiting more than 1 million people to take care of unwanted pregnancies and Sexually Transmitted Infections, including HIV / AIDS.

It should be noted that 40 years after the first HIV diagnosis in the world, since PARESS 2030 the population of Mexico can educate themselves for free and learn to prevent risks, but also to attend to them and detect them when they happen, to know and access free services in their communities, to receive counseling, not to generate stigmas, to access PrEP, to access prevention supplies, to be linked to care and antiretroviral services, to learn healthier, responsible and more enjoyable behaviors around the individual sexual health.

In addition, considering that Mexico is the country with the most teenage pregnancies in the world, #HazloPorTodxs will also have a campaign for social networks such as Facebook, Instagram and TikTok and will collect testimonies from teenage mothers in Mexico City to raise awareness about the reality of live an unwanted pregnancy.

“At SICO we are very proud to promote sexual freedom in youth and adults of all genders. The company’s participation in projects such as Hazlo por Todxs and other comprehensive social programs have the objective of recognizing the problems that exist, but also planning solutions that can help young people and adults to fully exercise their sexual life. On this occasion we will be donating 1 million condoms to benefit twice as many people, ”said Xochitl Morales, Director of External Affairs and government at Reckitt.

Aware of this scenario, the leading condom company in the country has implemented initiatives and programs that help, inform, protect and care for the health of Mexicans so that they exercise responsible sexuality; These include combating sexually transmitted diseases, such as HIV, and unwanted pregnancy in adolescents.

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