Spotify informs the growing markets of the quarter that the analysts’ estimates will be surpassed, boosted by an increase in the advertising sales Thank you for a great investment in new services like podcasts, plus a 16% discount on page subscribers.
The total monthly monthly user revenue is 18%, reaching a record 406 million.
Without embarrassment, the company prevailed that the page subscribers of the current quarter is 183 million, less than the expected 184 million. It is hoped that the initial increases will be estimated at 2,600 million euros.
El streaming service Music by subscription has grossed more than $ 1,000 million in podcasts business, featuring exclusive programs like The Joe Rogan Experience.
Pero the attractiveness of the streak of podcasts also sustains conditions nevertheless that its program issues controversial opinions about the Covid-19which provoked the protests of artists Neil Young and Joni Mitchell.
Rogan, a popular Internet commentator, has been accused by Entones and Spotify of sending emissaries content to episodes on Covid-19.
Spotify says that the global consumption of podcasts on podcasts on its platform is one of the highest in history and that it has increased its subscription to podcasts to 33 more markets and has podcasts for users in Russia, Egypt and Saudi Arabia.
The premium subscribers, representing the majority of the company’s entrants, rose to 180 million, surpassing the analysts’ expectations of 179.9 million.
The quarterly increments increased by 2,690 million euros (3,040 million dollars) in the quarter, compared to the 2,170 million euros one year earlier, and by the 2,650 million euros hoped for by analysts, according to IBES’s Refinitiv data.
The ingressos procedures of the users that escuchan publicity we will increase 40% to 394 million euros or 15% of total volumes.
“Investors ignore in the midst of the publicity bargaining of Spotify “During the first years as a company in the ballot box, and the creation of the” dominant narrators “narrative,” said LightShed Partners analyst Richard Greenfield in a note.
“While Spotify has moved from a music platform to an audio platform (podcasting, live audio, audio libraries), it has unleashed the potential of a solid publicity stunt that has now been widely ignored by investors.”
Spotify adventures on podcasts in 2018 with a series of acquisitions to compete with Apple Inc. Since then, it has launched a pay-per-view platform for podcasts in the United States, has opened up to publicity and has been transformed into Apple’s mayor.
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Reference-www.eleconomista.com.mx