The real estate market is undergoing a revolution, driven by digitization and the need for innovation, which the ecosystem proptech (real estate technology) seeks to take advantage to gain ground in this industry.

Given this, the real estate firm CBRE has identified the 10 trends proptech which will be accentuated in the coming months, according to his perspective.

“The sector proptech has been consolidating thanks to its inherent dynamism and innovation. This concept redefines and optimizes any c, from the application of big data in real estate actions, to virtual reality, intelligent buildings or even predictive analytics”, indicated the firm in an analysis where it lists the trends.

In this context, CBRE has identified the nine trends proptech that will give what to talk about in the coming months. Here is an explanation of each of them:

1. Tenant Experience Apps

Applications that allow users to digitally interact with physical spaces (Tenant Experience Apps) have gained market and today the model of offering a property under this concept cannot be perceived. According to CBRE, 87% of the users of the assets offered by this type of application seek to exploit all of its advantages.

“These apps offer high-value items to the occupants of the estatethrough the integration of community solutions, events, exclusive offers and services, mobility solutions or ad-hoc parking, among many others”, highlighted CBRE.

2. Omnichannel solutions

Access to a large amount of data in real time is thanks to the deployment of IoT (internet of things) devices and high-speed networks, which allow the gathering of demographic information and consumer behavior in the market. retail sector or even monitoring the use of office space.

For CBRE, these technologies applied to the real estate sector allow the user experience to be completely omnichannel, which creates a much more attractive interaction and which, in turn, generates a large amount of new data.

“Currently, the implementation of omnichannel solutions is in a phase of enormous growth. In fact, 35% of owners already offer digital products or services in this line to their clients,” the firm said.

3. Prioritization of ESG criteria

The real estate industry is responsible for 39% of carbon dioxide emissions, so adopting environmental, social and governance (ESG) criteria becomes essential.

According to CBRE, the fact that more companies in the real estate sector are beginning to adopt ESG criteria has converged with new data collection technologies in real time, which generates new capabilities for predictive analysis and machine learning.

“The development of new and diverse energy optimization solutions is being promoted. They can be found from intelligent management solutions for HVAC systems (Heating, Ventilation and Air Conditioning) to reduce costs, reduce the carbon footprint of the asset and make it more sustainable, to solutions with a more sanitary approach by monitoring the quality of the air inside buildings,” CBRE pointed out.

For the firm, startups that offer the entire process of collection, transformation, data analysis and definition of ESG strategies to implement actions, measure and control the impact, will have good business prospects during 2022.

4. Internet of things and 5G

The application of mechanisms attached to the Internet of things to smart buildings, add a layer of connectivity to the devices integrated into the building. propertyso this already generates real interest from asset owners to integrate these solutions into their operations.

“Although the percentage of owners that already integrate the IoT in their assets is still low (11%), it is one of the technologies that generates the most interest,” the firm explained.

5. Prediction tools

Prediction tools have become an essential technology for the real estate sector, since both owners and investors seek access to prediction tools for making decisions to buy and sell real estate assets.

“Our statistics show that one in four owners are interested in including advanced forecasting and analytics tools in their technology toolset. However, forecasting can only be applied when a certain level of digital maturity has been reached,” according to CBRE .

6. Instant shoppers

One of the trends that has accelerated the most in Latin America is that of instant buyers (iBuyers), since they simplify the process of selling a property and make it a more fluid experience.

“iBuyers are companies that with the help of technology can make offers for a property in a matter of days and complete the transaction in less than a week”, described CBRE in reference to this model.

7. Mobility Options

Moving from one place to another has become a subject of study for many consultants and is even a reason for government action to reduce travel times. In this context, solutions that speed up mobility have a good business perspective.

“Many companies are encouraging the implementation of new intelligent solutions that analyze the movement patterns of their employees and try to reduce both the time spent and the carbon footprint by offering alternatives such as car-sharing, shuttles, e-bikes and other In fact, the global car-sharing market is expected to grow 69% by 2025,” CBRE noted.

8. Virtual reality

One of the areas with the greatest potential within the segment proptech is the development of virtual reality solutions, in order to encourage non-face-to-face visits to market assets.

“Virtual reality can help create 3D virtual environments that make it easier for customers to visualize a project or prototype in progress. According to CBRE’s own data, one in three owners use this technology, and it is expected that in the next years is used by almost half of them,” noted CBRE.

9. Digital twins

A trend that has occurred within the construction of estate it is what is known as digital twins, which are tools that provide the opportunity to digitally map buildings and break them down into smaller and more independent components.

“They allow simulations to be carried out to evaluate thousands of scenarios and predict the adaptability of the asset based on artificial intelligence and machine learning,” said CBRE, adding that the building information model plays a very important role, since it is a methodology used to the creation of the digital model.


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