The social network TikTok spent several months promoting changes in the world of Job market in the West, with chain resignations, advice to improve salaries or encourage people to consider whether they are satisfied with their activity.
There is a trend that illustrates this phenomenon in particular: the fashion of sign your own resignation and streams it directly to the application. Since 2020, many “tiktokers “ used the live video streaming feature to record them slamming the door on their business.
A movement started in October 2020 by the American Shana Blackwell. The 19-year-old then announced via video that she was resigning from the store Walmart where he worked, and he did it with the supermarket microphone.
“Fuck the managers, fuck the company! I resign, fuck!” he declared after two unbearable years, in which he said he had suffered psychological harassment.
Unknowingly, he introduced one of the biggest trends on the platform. The videos tagged #QuitMyJob (#I Quit My Work) collects over 200 million views today.
These videos have a significant echo in the United States, hit by an unprecedented wave of resignations (called “the Great Resignation”).
This increase in resignations has to do with “a strong imitation effect”, Stéphanie Lukasik, professor and researcher in Information and Communication Sciences at the University of Lorraine, in eastern France, explained to AFP, although it is difficult to accurately impact calibrate.
“When someone sees people resigning on social networks, they become aware [del fenómeno]. And he wonders, “Is my job exciting?” He explained.
Other large similar movements were born or grew in social networks, such as Me too, Black lives matter or more recently the mobilizations against health constraints, Lukasik said, underscoring the “magnifying mirror” effect the platforms have.
A new LinkedIn?
But aside from those shocking videos, the topic of work has gained a lot of presence in TikTokwhich is even becoming one of the most popular, with over 50,000 million views.
“Every month, more than 1 billion users from around the world gather on the platform to create, share and discover short-form videos on topics that matter to them, including social issues,” said Eric Garandeau, Director of Institutional and Public Relations , said. of TikTok for France.
“More and more users and creators are exchanging and sharing content related to employment and, in general, to the world of work,” he added.
Karine Trioullier (also known as Career Kueen) stems from her human resources background and shares this wave and shares videos on workplace issues with her half a million followers.
“I saw how many people become aware of their professional situation thanks to TikTok, it seemed incredible to me. It feels great to see how they reflect on the meaning their work gives to their lives,” the “tiktoker” said. told AFP
Money also inspires passion TikTok, where tips to get a raise are distributed. “There’s real excitement about the issue of salary negotiations and salaries,” explained “ticker” Maryam Kante (also known as Mamajob).
But it’s also not a matter of getting people to do something. “We’re rather trying to get people to know their value,” Mamajob said.
But nonetheless, TikTok it was not intended as a platform to talk about work. Initially, the platform was known for its excerpts from song versions or comedy scenes.
“Therein lies the importance of this type of digital social network, it offers possibilities, users are free to take ownership of it and adapt their use” as they see fit, Stéphanie Lukasik analyzed.
On the contrary, a network like LinkedIn, designed for workers, does not seem to have the same success among young people. The way to communicate LinkedInwith much more lyrics and much more serious, “no longer matches this generation, the instrument does not have a good image”, Karine Trioullier thought.
And yet, from TikTok they insist: the platform “has no calling” to specialize in employment.
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Reference-www.eleconomista.com.mx