The tourism sector live moments of optimism behind the pandemic blow. And in this recovery process, in which most forecasts point to an increase in the activity that existed before the outbreak of the coronavirus covid, the digitization of the sector is gaining prominence. The online travel purchase grows 23 points since the pandemic and consolidates its recovery, according to data from a study carried out by the technology firm Adevinta. According to these data, 38% of the population claims to book their trips online.
Hotel group sources Hotusa They assure that within the framework of this optimism for the recovery of normality “the guest is now more digital, since the pandemic has accelerated digitalization and introduced changes in the travel cycle. It will be necessary to address models based on quality, digitalization and sustainability increasingly oriented to the client who is more demanding than ever”.
the multinational Edreams Odigeus, an online travel agency with more than 17 million clients and listed on the stock market, clearly perceives the boom in demand. The firm, which works with more than 690 airlines and 2.1 million hotels, ensures that “Spaniards have once again chosen international destinations for their summer vacations.” Palma de Mallorca, Paris and Ibiza are the preferred destinations of the Spanish for this year according to the reservations registered by Edreams. If we talk about countries, the most chosen are Spain, Italy and France. 24% of Spanish tourists will extend their vacations between one and two weeks. The most usual thing is to take two weeks of vacation, but the getaways are also for the summer. Those between three and four days are the most common (34% of Spaniards buy stays of this duration).
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According to Evaneos, a technological platform specialized in tailor-made trips, Spaniards will pay around 20% more this year for their trips. And that increased spending goes more to foreign travel, with particular emphasis on Costa Rica, Thailand and Peru, according to the firm’s booking results through September.
Roman Campa, CEO of Adevinta UKconsiders that the boom in online travel, detectable among people over 65, is due “because before covid, this segment of the population used to make this type of purchase in person at travel agencies. With the pandemic, they acquired digital habits that are reflected in trends like this one and that explain why it is increasingly common for older people to use the internet to organize their vacations.” Campa adds that “this behavior will grow in the coming years, as as the most digitized generations advance in the population pyramid”. After those over 65, the second largest increase occurs among Millennials, 7 points more (from 35% to 42%), while among the members of the generations Z, X and the ‘baby boomers’, the increase is 6 percentage points.