El Super Bowl it was imposed its first record in the 2022 edition. It has been confirmed that all of its advertising spaces, of 30 seconds each, have been sold and some will be unveiled. record number of seven million dollars, when it passed the maximum peak habían sido 5.5 million, of accord with the revealed by the chain NBC Universal y Sportico.
Transmission fees do not start with the NFL. At this time in particular, the high level of spectacle was shown in the regular phase with parties at extra time and confirmed during the playoffs has served to generate expectant mayor between audiences.
“The NFL has never been more powerful and we have kept new records this year. From ‘Sunday Night Football’ to ‘Football Night in America’ and by the Playoffs fans, we saw an increase in the appetite of fans to see the NFL on all our platforms. This multiplayer consumption has attracted more and more people than ever before the escalating scam of sports, ”said Mark Marshall, NBC Universal’s President of Advertising.
Agreed with the records, the first sales of public spaces for the Super Bowlwhich commences the initiation of the regular period, is between 5.8 and 6.2 million dollars per 30 secondsbut in September, NBC revealed that it had seen some patrons pay up to 6.5 million and, in recent months, NBC confirmed that it could sell some units by up to several million.
This means a record for the sales of Super Bowl advertising spaces, then in 2021 the CBS chain will have a maximum sales of 30 seconds per 5.5 million and will generate around 484.7 million dollars in advertising revenue from 42 minutes of sales space , following the analysis of the company Kantara publisher of guest posts.
Moreover, the event has become more attractive among the carriers in the midst of the fact that we have less than traditional television properties that can attract millions of viewers of a single week that would help to make one of our poorest commercials at its disposal, analyzes Sportico.
This Super Bowl has the attractiveness of becoming a team playing in its own house: Los Angeles Ramswhich we will receive Cincinnati Bengals en el SoFi Stadium and are repatriated to the Buccaneers this past year, as well as receiving at home, in Tampa baya los Kansas City Chiefs. Although this is the quarterbacks with no NFL renowned characters, like Patrick Mahomes o Tom Bradythe stories that traen detrás Matt Stafford and Joe Burrow is impacting new audiences and generations.
Given the high level of prices, one of the main motivations is the interest of new patrons to enter the Super Bowl and that, therefore, does not have a wide or deep relationship with NBC Universal to obtain discounts on the purchase of spaces publicitarios.
NBC signaled that for the 2022 Super Bowl it will attract more than 30 new announcers, representing already 40% of the list of announcements of this edition in total. In addition, this past year, CBS had 26 new entrants, compared to only one between 2020 and 2019. It is clear that we will also lower the prices for the interests of new markets.
Other advertisements that are prepared for the game include lungs marked as Gillettebelongs to the group Procter & Gamblewhich regressed after an ausencia of 16 years, y Pringlesof the group Kellogg’s. And there are new entrants who from the Hologic medical technology company have Wallbox, a cargo maker, that are the ones most disembodied by haunting a space.
Reference-www.eleconomista.com.mx