This year, the State Secretariat of Tourism promoted, together with the tourism sector, innovation, intelligence, sustainability and sustainability.
Through the Directorate of Tourism Intelligence, the Sectur promotes Big Data both in companies and in tourist destinations with the aim that service providers enrich their practices and services to improve the living conditions of the population, satisfy tourists and achieve a sustainable economic recovery in the face of the health contingency caused by Covid-19.
Setting the goals in these guidelines, Sectur updated the State Tourism Program 2021-2024 in 2021, with a new strategic approach based on a systemic vision of efficient impact that involves the entire sector.
The secretariat has kept the Tourism Observatory (OTEG) current and constantly updated, a body created in 2011, which provides the state, municipalities and tourism service providers with relevant information to make strategic and operational decisions, and thus enhance the competitiveness of the destination.
Guanajuato is the only state in Mexico that has this state body that is already a national and international benchmark in the management of Tourism Observatories, it is an affiliated member of the World Tourism Organization (UNWTO) and the UNWTO Network of Sustainable Observatories (INSTO ).
In addition, with the aim of being closer to the industry, the agency opened the Regional Office for Tourism Liaison in the Magic Town of Salvatierra, located at 625 Miguel Hidalgo Street, Central Zone; and a more temporary office in the municipality of León, at the CRECE facilities; later it will be integrated with the municipal tourism offices.
Both spaces meet the objective of contributing to the development of the regional tourist offer, facilitating interaction to access the information of the programs that the Sectur offers to service providers and, at the same time, gathering the needs that they demand to provide punctual attention.
Formalities
Seeking the participation of all businessmen, the Sectur this year reduced the requirements of the State Tourism Registry (RET), an instrument for citizen registration and consultation of the state’s tourism services available on the web tool Registroestataldeturismo.com, which is 100% digital and free.
In order to facilitate the management of citizenship procedures, coupled with continuous improvement whose purpose is efficiency, permanence and speed in the process, the guidelines for registering for the RET were reduced to nine requirements, and for three natural persons it was reduced to six , and the validity of the registration was extended from two to years.
Likewise, Sectur works with the Agency for Cooperation for Sustainable Development of the German Government in Mexico (GIZ, for its acronym in German), in the Adaptur project that seeks to provide tools to the private and public tourism sectors to reduce their vulnerability to climate change through Ecosystem-based Adaptation (EbA).
During 2019, 2020 and 2021 a series of joint training activities have been carried out between both institutions, which have led the sector not only to have general knowledge on climate change, but also very practical tools to understand the possible current and future impacts of climate change, the vulnerability of destinations and implement actions to reduce it.
Thus, benefiting 12 nature tour operators from the municipalities of Guanajuato, Irapuato and San Miguel de Allende; 15 wine tourism companies from San Miguel de Allende, Dolores Hidalgo CIN, San Francisco del Rincón and León, 40 public servants of the Ministry of Tourism and 18 members of the Committee of Magical Towns of Comonfort, Dolores Hidalgo, Salvatierra and Yuriria.
The Directorate of Information and Analysis, Strategic Planning and the Coordination Model of Sustainability of the Sectur have intervened in these actions.
Reference-www.eleconomista.com.mx