Prensa Ibérica reaffirms its commitment to its motor products and promotes new projects with the creation of a new strategic direction in this matter, which will be assumed by Xavier Pérez, member of the jury of the Car Of The Yearcurrently responsible for the motor section in El Periódico and deputy coordinator of Neomotor Contents.
Xavier Pérez, who will put his experience at the service of the Motor Directorate of Prensa Ibérica, and Vicente Montoro, as Manager of the Motor areawill lead a renewed project with which the group intends to promote information about the sector from the product side and from such current approaches as the transformation towards mobility services, sustainability in the automotive industry, technological innovation or the connectivity of the future .
“At a time when society and the motor world are immersed in a total transformation, at Prensa Ibérica we want to accelerate, go one step further and accompany a sector that we consider strategic, with the transformation of our motor products” , assures Xavier Pérez.
neomotorthe ambitious project that brings together all the assets that the group has in the automotive worldwill continue to be a priority. Vicente Montoro points out that “efforts will be directed at strengthening our commitment as a group and we will bet on a new vision beyond the product. We are interested in stories, experiences and, above all, the relationship of the user with his environment and with the sector”.
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Leading regional and local information group in Spain, Prensa Ibérica publishes 25 print and digital newspapers, in addition to 26 Chronicles, in eleven autonomous communities and various magazines.
With 1.7 million readers in press and magazines (EGM) and more than 255,000 copies (OJD), the group is the leader in audience and circulation in various autonomies and has a growing position in digital media. On the Internet, his publications reach 27.1 million unique visitors.