Gone is the time when El podcast de Blonde Olallo it was the only podcast in Mexico. Since then (2005) and especially in recent years, more and more people are listening to podcasts produced by production houses, media groups and independent producers that will reach an audience of 34 million Mexicans by 2022.
In 2020, 22 million people in Mexico listened to a podcast every month. This figure has increased to 28 million people in 2021 and according to the Global Entertainment & Media Outlook 2021–2025 by PwCIn 2022, it is estimated that this type of content will reach 34 million people. By 2025, the consultant predicts that a third of the Mexican population (40 million) will listen to at least one podcast a month.
The increase in the consumption of podcast in mexico This is also evidenced by the increase in spending on branded podcast advertising. According to the report of PwC, podcast advertising spending in 2022 will be $ 21 million and projects that figure will grow to $ 44 million by 2025.
For eMarketer, but while the growth rate of the number of podcast listeners in Mexico will be in double digits, with 13.5%, the total podcast audience in the country will be 25.8% of internet users in Mexico, i.e. almost 22 million people, which is far from the 34 million projected by PwC.
Spanish listener
In Latin America, Spain and the United States, one in five people listen podcast in Spanish is often Mexican, according to the results of the 2021 Pod Survey, which became a benchmark among sources of information on podcast audiences in Spanish and was conducted based on information provided by 2,051 people who consider themselves active podcast listeners.
the profile of the podcast listener in Latin America, according to the 2021 Pod survey, consists mainly of men (53.68% vs. 43.78% of women), aged between 25 and 44, who are in full-time employment and who have a high level of education, because seven out of 10 have university studies.
Most of the Spanish podcast audience use the phone (smartphone) to access this type of content, which is usually listened to while you are doing some household chores, while cooking, walking, working or resting. Listeners listen to podcasts mainly because they want to learn something new, but also to be entertained and distracted.
Narration and conversation seduce the audience
Since Spotify is the platform that overwhelmingly dominates the streaming audio content market, it is possible to take the list of the most listened podcasts in Mexico by using this application as a portrait of the preferences of the podcast audience in Mexico. the country.
According to the first 10 places on this ranking for 2021, narrative and entertainment podcasts from the Mexican audiences are the most listened to. The talk comedy podcast (chatcast) La cotorrisa, which is also broadcast on video via Youtube Y Facebook, was the most that Mexicans listened to in 2021.
This is followed by Leyendas Legendarias, a podcast that mixes narration and conversation and is produced by Sonoro, one of the production houses in Mexico that has made a strong commitment to narration, with series such as Toxicomanía, produced and performed by the actor . Luis Gerardo Méndez, or Thirst, starring Tenoch Huerta. In third place was a podcast of horror stories: Relatos de la noche.
Most listened to podcast in Mexico in 2021:
- the parrot
- legendary legends
- stories of the night
- Creative
- Doubt is given away
- Horoscope today
- Case 63
- turn on your mind
- Martha debayle
- You’re going to die
This list shows a certain diversity between fiction content, those dedicated to entertainment and those aimed at self-improvement, at the same time that several of these podcasts are produced independently or by national production houses, such as Sonoro.
It’s all concentrated in a platform like Spotify which has a market share of access to digital audio content of 85.8% in Mexico, according to The Ciu, and which is the application used by 75% of those who answered the question. Pod Survey 2021 in Latin America, Spain and the United States. In 2005 there was only one podcast in Mexico and in 2022 there is only one platform.
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Reference-www.eleconomista.com.mx