Paris 2024 | Olympic outfits for Canadian athletes revealed

Clothing brand lululemon has unveiled its first summer collection for Team Canada athletes for the Paris 2024 Olympic and Paralympic Games, in collaboration with the Canadian Olympic Committee and the Canadian Paralympic Committee.

It was in Toronto on Tuesday morning that the outfits were presented in the presence of several athletes, including Leylah Fernandez (tennis) Matt Berger (skateboarding), Phil Kim (breaking), Zak Madell (wheelchair rugby), Félix Dolci (gymnastics artistic), Sarah Douglas (sailing), Danny Demyanenko (volleyball), Jesse Zesseu (para-athletics), Nicolas-Guy Turbide (para-swimming) and Kamylle Frenette (para-triathlon).

Four different outfits are planned for the opening and closing ceremonies, for taking the podium and for media interviews. The red color dominates just like the maple leaf. There are also prints that celebrate the diversity, fauna and flora of the country. The collection is made up of more than 85 pieces: different clothes and accessories are part of it (jacket, shorts, pants, t-shirt, raincoat, socks, scarves, caps, sandals and bags).

The lululemon brand designed the outfits with the athletes. The fabrics are comfortable, stretchy and ultralight. “We worked in collaboration with 19 Olympic and Paralympic athletes from 14 different disciplines to fully understand how a day at the Games unfolds,” explains Audrey Reilly, creative director, Team Canada for lululemon, in an interview.

“We took all requests into account, the outfits are adapted to movement, the pockets are easy to access and secure,” she says. One of the sets’ biggest innovations is that of cooling the body if temperatures are high, as the weather can be unpredictable in Paris between July and September. “We used close-fitting summer base layers created with our SenseKnit technology, perforations wick away sweat to allow moisture to move away from the body,” says Audrey Reilly.

The creative director took care to bring together the practical and aesthetic side of the outfits. “For the opening ceremony, red is in order with a beautiful print. For the podium, the red and white outfit celebrates the maple leaf, while for the media, the jacket is in lighter shades, and for the closing ceremony, the print is bright and festive,” she says .

The lululemon brand began its collaboration with Team Canada during the Beijing 2022 Winter Games, and is releasing its first summer collection for the Paris 2024 Olympic and Paralympic Games. The partnership between lululemon and Team Canada extends until at the Los Angeles 2028 Games.

Select clothing and accessories from the Team Canada collection for the Paris 2024 Olympic and Paralympic Games can be purchased online and in lululemon stores. Ten percent of sales from this collection will be donated to the Canadian Olympic Foundation and the Canadian Paralympic Foundation which support Canadian athletes.

Visit the lululemon website