The work of Oscar Valdez It doesn’t end after the 12 rounds that the fight lasts, but after his fights he dedicates himself to his business profile and managing his image. Concerned about his career after boxing, the man from Sonora launched his collection of NFT’shas investments in real estate, animals and tries to grow his name with brand positioning work through his social networks and with an online store.
Since he was a teenager, the Mexican boxer took care of his money to support his family, but now, at 31 years of age, his interest is in making it grow, part of the learning he has learned from his trainer Eddy Reynoso, with whom he has worked since 2018, and fellow professionals such as Saul ‘Canelo’ Alvarez.
“We have to prepare for the future and try not to make the same mistakes that other athletes have made. Out there you hear that 90% of the athletes who have reached (very high) end up bankrupt, so I try to surround myself with great figures like Canelo or Eddy, who are businessmen and don’t just talk about boxing, too of business and strategies, percentages. I try to learn from the best and to have a company that supports me”, the ‘Team Canelo’ boxer told The Economist.
One of his most recent ventures is in the field of technology. Blockasset, a platform for NFT content and Tokens for athletes, contacted Óscar to be part of his collection and later the boxer was interested in generating them on his own account to keep all the profits.
“Everything that is this world of Bitcoins, he began to investigate little by little and now he is an expert. Even some sponsorships are being paid in bitcoins. It is something that we ourselves, as an agency, have had to update because it is something that is the future,” he said. claudia ruizyour public and commercial relations agent in MX athletes.
Óscar has surrounded himself with people who have helped him build a brand and image that, at the end of the day, are reflected in a logo, the initials OV, which he wears on his clothing. A year ago, this brand began to place its products in an online store that, in addition to clothing, offers mugs, sweatshirts, caps, memorabilia items and even, for the first time, a replica of the pants that it will wear. in the week of the fight against Shakur Stevenson for the unification of the super featherweight titles.
The demand for his products increases as his fights get closer, according to Nassim Molina, the manager of this store, the income that this asset generated for Valdez in the last month is similar to “the salary of a boxer with three or four years professional”.
95% of purchases are made in the United States, from regions such as California, Arizona, Florida, Texas, New York, Colorado and even Alaska and England, among other places. A second stage for the team is to increase the penetration of its products in the Mexican market.
Nassir also commented that the ‘signature t-shirt’ is the most purchased product and that 60% of sales come from people who enter the store through Óscar Valdez’s Instagram, 35% enter from Facebook and 5 % from direct searches thanks to the positioning work that your team has achieved in the browser.
“Few boxers are encouraged. palpable examples are Julio Cesar Chavez who has his brand and obviously Canelo Álvarez. They seek to have income that, although variable, can help the economy the day the boxer decides to retire. Unlike boxers who start when they retire, we decided to do it when Oscar is reaching the pinnacle of his career so that this brand can grow at the same time as he is doing in boxing”.
According to Molina, one of the boxer’s next ventures will be a series of boxing and fitness gyms, “which is a project that he has been developing for some time, that he likes, that he cares about and that he wants to transcend in that sense, leaving much of what he knows about boxing for the new generations”.
“My goal is to become the greatest in the world of boxing, but beyond that, in the business world I would like to take my name to the next level. We have great examples like Shaquille O’Neal, Michael Jordan himself and I’m not comparing myself or anything, but those athletes have taken their brand to another level and it’s something that I would love, so that everyone has a little bit and is part of my community,” said the boxer.
Team Canelo
- It is about a group of boxers who train under the orders of Eddy Reynoso, right arm of Saúl ‘Canelo’ Álvarez, the greatest exponent of Mexican boxing today. They have joined this duo Oscar Valdez, Ryan Garcia and Andy Ruiz.