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LOS ANGELES – “No Time to Die,” the latest installment in the James Bond franchise, debuted with $ 56 million at the domestic box office, a result that fell short of expectations and signals that even one of the most storied brands in the history of cinema is still forced to grapple with a cinematic landscape that has been drastically altered by the pandemic.
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Heading into the weekend, “No Time to Die” was projected to generate between $ 60 million and $ 70 million in its first three days of release. Although it wasn’t a disaster, the film’s final weekend total was expected to be higher because it received positive reviews and represented the final departure of Daniel Craig as the stylish secret agent.
For some movies, especially during a pandemic, a $ 56 million opening weekend would be cause for great jubilation. But “No Time to Die” is not just any movie. It carries a huge production budget of $ 250 million, not to mention the more than $ 100 million invested in marketing. Add in the tens of millions it took to delay “No Time to Die,” which was supposed to premiere in April 2020 before the pandemic changed those plans, and box office experts estimate that “No Time to Die” would have to win. in at least $ 800 million at the global box office to make money exclusively on its theatrical showcase. For Bond, the franchise has numerous marketing partners and ancillary links, with Rolex, Aston Martin and more, that could help cushion potential losses.
Reference-torontosun.com