Nissan places Mexico as the fourth most important market worldwide


With the visit of the Chief Executive Officer of Nissan Motor CompanyMakoto Uchida, to our country, the Japanese automaker recognized the position of Mexico globally, as the fourth largest operation.

Jose Roman, President of Mexican Nissan, highlighted that the presence of Makoto Uchida at the Aguascalientes plant represents and complements the value, with the position of Mexico for the company. “He also celebrates and recognizes the dedication, effort and commitment that our employees put into their work every day, which has allowed us to be where we are today,” he said.

“We are celebrating two great milestones, the visit of our CEO for the first time to the heart of our plant in Aguascalientes and that we have reached the first place in vehicle production for the local market in fiscal year 2021. This visit is extremely significant for Nissan. and for each one of us,” Roman said.

makoto uchida spoke about the Nissan NEXT plan, which was created by the company to become a sustainable organization based on three pillars: business transformation, products and corporate culture.

“As a result of this plan, since October 2020, Nissan Importers Business Unit, the Nissan business unit created to support 34 import partners in Central and Latin American countries, of which Colombia, Costa Rica, Ecuador, Panama and Puerto Rico make up the organization of Nissan Mexicana. Following the example of Mexico, this business unit has also registered significant progress and a market share of 8.7% at the end of calendar year 2021”, he highlighted.

Also, in 2019 nissan The goal was set to renew 60% of its vehicle portfolio in the short term, in order to strengthen its proposal in technology, design and safety. The same that, at the end of 2021, ended with excellent results with an update of models such as Nissan Versa, Nissan Sentra, Nissan Kicks, Nissan March and Nissan NP300, Nissan Frontier, Nissan Frontier V6 PRO–4X.

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