The company Oplay Digital is about to launch its NanoPay credit card to the general public, in a market where there are more than 27.6 million active plastics; However, for the firm, in Mexico there are still opportunities to massify this product and, especially, to make it accessible to segments that have not traditionally been served.
In an interview, the co-founders of NanoPay spoke about the opportunities that the Mexican market represents for them, where they affirmed that the country meets the conditions to massify a product of this nature, such as the size of its population, Internet access, and economic and political stability. .
“Mexico is the best country in Latin America, and where we land, to start our product. What we are looking for is to replicate this model in more countries in Latin America ”, explained Heye Guo, general director of Oplay Digital in the country and co-founder of NanoPay.
José Luis Mateos, head of operations at NanoPay, commented that since last July the tests on this product began in Mexico, and the first 10,000 cards were issued to people who have an average of 31 years, but that plastics were also granted for people over 40, who use this product as a means of payment for their first purchase online.
The dispersion of these first 10,000 cards, in these four months, was to test the pipeline, so that we could see how the delivery of the card at home and the application on the Internet worked ”, explained Mateos.
According to the head of operations for this product, the intention by the end of 2021 is to be able to place more than 150,000 cards, so that by 2022 it will have a greater reach.
The secrets of banking
Both executives agreed that the intention of NanoPay is to democratize access to financial services, especially the credit card, and for this it is important to have a more appropriate offer to users and remove the friction that can be found in services and products. of traditional financial entities.
“We know the best kept secrets of banking, but we no longer want them to be kept, we want to make them available to everyone. We want to democratize access to cards, “said Mateos.
In this context, according to Mateos, NanoPay will allow the modality of months without interest in order to take advantage of a market that is in sight, since more than 50% of cardholders handle purchases in installments.
The installment portfolio is because cardholders need to take advantage of the opportunities that exist in the market for months without interest… With us, through a mobile application, the user will choose if they want the modality of months without interest ”.
Oplay Digital began operations in Mexico in 2019, in the midst of the expansion of its holding in China and that starts with the technology to offer services in different branches.
NanoPay will work in Mexico under a hybrid modality, that is, a physical card that is complemented with a mobile application to choose different services.
“We will be focusing on young professionals, it is our main segment, that they are young people who are starting the world of credit cards,” explained Guo, CEO of Oplay Digital.
Reference-www.eleconomista.com.mx