Monegal’s critique: Paying to be interviewed and made the buck

The humorist just raised Marc Giró, in the open office that has mounted on ‘Està passant’ (TV-3) a very interesting topic. The famous director of the Academy ‘Operación Triunfo’, Noemí Guys, has recorded this question: “What should I do to be imitated on the ‘Polònia’ program?”. Ah! And before that question, Marc Giró answered: «I’m going to explain it to you, Naomi. Being imitated in ‘Polònia’ is not a spontaneous thing. To get the parody done, you have to pay! All parodied people pay, Naomi, they pay! “. And at the cry of “Transparency on TV-3!” He added pointing out specific cases: «I myself pay to be imitated. Even those of the CUP pay too! ». And a great pitorreo was generated.

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Naturally, it was all a joke, a humorous genius of the great Marc Giró. But after the laughter, a transcendent theme emerges. Indeed, the visibility that television gives you is colossal. It does not matter that in the imitation you look like a potato chip, a fool or a jerk. Today the important thing is that TV does not ignore you. To get you out. May it give you presence. But not only in parodies. Especially in interviews of news programs, magazines, etc. Politicians, for example, are the ones who most want, and need the most, for television to pay attention to them, pamper them, and expand their ideas. I remember that years ago the newspaper ‘El Mundo’ documented that the municipal group of the PP of Valencia had paid 8,120 euros to the Trece TV chain (and another 15,103 to the Popular Television of the Mediterranean) in exchange for interviews with Alfonso Grau, vice mayor, and the spokesman Alfonso Novo, interviews that were broadcast just 48 hours before the municipal elections of May 2007. The interviewees turned out great. And his party received a fundamental television accolade in the face of the voting.

Subsidies and the granting of institutional advertising by finger are the classic ways that ruling parties have for television to act as a submissive speaker. But the pay-to-be-interviewed formula can be a formidable financing avenue for TVs. Naturally, whoever pays, commands, that is, it is guaranteed that the politician will receive a glorious massage from TV. I know that there is a channel, one at least, that is already testing this route as a basis for doing a round business.

Reference-www.elperiodico.com

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