The fashion brand Mango will open a 2,100-square-foot store on Fifth Avenue in New York, one of the most exclusive shopping areas in the city. The new flagship store will be located in Plaza District, in the Grande Dame building, at number 711 of the mythical New York Avenue. It is a historic building from the late 1920s that was home to major companies such as NBC, Columbia Pictures and Coca-Cola. The Fifth Avenue store will include one of Mango’s latest technological innovations: Store Analytics. Its implementation will allow to know the behavior of the customer within the store to be able to perform actions on the space and the product.
Mango expects to be able to inaugurate the business, which will have women’s, men’s and children’s clothing lines, during the first half of 2022. For a Catalan multinational to have a point of sale of these features in one of the most sought after locations on the continent, it should increase brand awareness in the US and benefit from omnichannel expansion (online sales).
This new opening is part of the expansion plan the company is implementing in the United States, where it has been present since 2006. In 2021, Mango opened four stores in the country, specifically in Menlo Park and American Dream, both in New Jersey, Roosevelt Field in New York and Dadeland in Miami, Florida.
The company strengthened its commitment to the US market at the end of 2017 with the renovation of the Soho store and with the agreement with Macy’s in 2019 to accelerate online growth. With this new opening, the firm, chaired by Isak Andic, will add a total of nine outlets in the country.
The store will cover approximately 2,100 square meters of sales area spread over three floors, the first two are reserved for Mango Woman and the third for Mango Kids and Mango Man, with services such as customization (customization of garments) and click and collect (collection of products purchased online).
The three floors are connected by the same core of stairs and elevators located in the central part. Access to the premises is from Fifth Avenue, through a foyer that reaches three heights. Four large windows open onto the avenue and offer a view to the outside of the double space that connects the hall and the terraces of the second floor with the third.
Related news
In the renovation project, the Mango Architecture team respected the existing general structure in the space and the configuration of the services, and carried out actions only at key points of the premises to obtain natural light on the upper floors and better visibility of the space benefiting the customer journey. In addition to recycling elements such as the wooden floor, the ceilings or the core of the stairs, the facade of the building will be respected, but efforts have been made to gain better visibility from the inside to the outside and vice versa. Similarly, the design of the shop windows will show the inside from the outside.
The Mango’s Fifth Avenue Store it will include the New Med concept, introduced in 2021, which seeks to set up the space as if it were a Mediterranean home. The architectural project emphasizes a key element in the definition of traditional Mediterranean architecture: the wall. With its different volumes, its solids and its gaps, the wall defines and separates different rooms, generating spaces that are interpreted for different actions and separated by arcs.
Reference-www.elperiodico.com