Emmanuel Macron’s campaign has circulated a photograph whose aesthetic is closer to an advertising postcard for Moet & Chandon or Dom Pérignon, or even Roche Bobois, than to the political sphere.
Macron wears a white shirt that is unbuttoned down the middle, allowing him to show off his hairy torso, and features a Colgate smile; he is sitting on an armchair in a room that seems to be comforting, he stretches his left arm on the upper part of the armchair as if he were hugging someone; and the angle of his legs relative to his torso (45°) conveys relaxation.
The image allows us to see a relaxed president, as if he had finished an arduous workday. He only lacks a glass of champagne in his hand.
Enric Juliana, one of the best political analysts in Barcelona and deputy director of La Vanguardia wrote a tweet about the photo: “Macron always appears more carefree than his time. While many people live this time as a torment, the French president manages to appear as an athlete of lightness. Alain Delon with bubble. Is it his character or is it the character he has been advised to play?
A friend thinks Macron’s image looks like that of a club owner.
Juliana is right with her question. Is it Macron or a character who appears on Sunday in the second round of elections?
The campaigns used to be intense sessions of ideological proposals; now they are a mixture of spectacle and intense deception sessions, and if we place them in the social network environment there is no longer a temporal distinction between information and deception.
Two features could determine Sunday’s outcome: there is no longer a competitive Republican bloc (the Republicans and the Socialist Party are marginal and therefore will no longer block Le Pen’s way) and Mélenchon went on BFM-TV yesterday to say that the French will choose him as prime minister during the legislative elections in June.
Clémence, 23, participated in a demonstration at the Sorbonne last Saturday; she told Le Monde: “We are tired of choosing between plague and cholera; (Macron and Le Pen) do not represent us at all” (April 17-18 edition).
Enric González, a great connoisseur of French politics, wrote yesterday in El País: “No French president has aroused such feverish and visceral hatred as Macron.”
“I can’t stand that air of superiority and that little smile with which he despises us,” a farmer from La Corrèze told Enric González.
Several of Macron’s critics claim that his government has hired many private consultants: McKinsey-gate, they call the case, in clear reference to the strategic business consultant.
It reminded me of Luis Videgaray, who, upon leaving university, joked with a network of friends who called themselves McKinsey.
@faustopretelin
Consultant, academic, editor
Globali… what?
He was a research professor in the Department of International Studies at ITAM, published the book Referendum Twitter and was an editor and collaborator in various newspapers such as 24 Horas, El Universal, Milenio. He has published in magazines such as Foreign Affairs, Le Monde Diplomatique, Life & Style, Chilango and Revuelta. He is currently an editor and columnist at El Economista.