Los Cabos accelerates its international tourism promotion

During the last week, Los Cabos increased its strategy of tourism promotion and reactivation in the foreign market with various business meetings by being present in IMEX America (the first international meeting tourism event that takes place after the reopening of the sanitary border in the United States) and in Signature Travel Network Conference, focused on luxury tourism.

“This is the second time that Los Cabos has participated in IMEX America with an independent pavilion and it is the only Mexican destination that had a presence on the Signature Travel Network. Both with excellent one-to-one contact spaces with the main generators of group and luxury businesses ”, said the director of the Los Cabos Tourism Trust (FITURCA), Rodrigo Esponda.

The manager said that the destination it represents has stood out as a benchmark in generating certainty for the traveler, which has resulted in a 100% recovery of all activity, working in coordination between the government and the private sector.

The flag of IMEX America It was achieved thanks to the financial support of the private sector, through the Private Trust for the Tourism Promotion of Los Cabos (Fiprotur), and was attended by 20 representatives of the destination, including hotels, DMCs, event organizers and professionals from the tourism industry.

According to Esponda, the meetings industry contributes annually with more than 6.8% of the GDP of Baja California SurIn addition to generating more than 7,000 million pesos in income, therefore its strengthening through participation in this type of events is essential and is part of the collaborative strategy between the public and private sectors.

For its part, during Signature Travel Network Conference More than 100 luxury travel agents were trained and 154 one-to-one meetings were held. During the event, a 50% increase in sales was reported compared to 2019 among travel agents of this consortium.

With information from Alejandro de la Rosa.



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