LACKIE: Real estate through Netflix lens a far cry from reality


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There isn’t much about the real estate inspiring happiness or joy these days. In fact, it’s quite the opposite lately — most conversations about real estate tend to be looked at in astonishment or fretful anticipation.

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Yet last week, when the newest season of Netflix’s Selling Sunset premiered, it was like my social media feed came alive. It seemed that many of us were pumped at the prospect of having something light and fluffy to binge-watch while riding out yet another crummy weather weekend.

Real-estate themed reality television has always been a guilty pleasure of mine. And evidently, I’m not alone — the series jumped to No. 1 on Netflix’s top 10 the day it went live.

How other people live can be fascinating — from the lavish and lovely celebrity homes featured on the pages of Architectural Digestto Millennial-favorite shows like MTV’s cribs taking us to see the inside of celebrity party pads, it would seem that many of us really can’t get enough.

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I spent an entire (otherwise miserable) pregnancy binge-watching approximately 67 seasons of Million Dollar Listing (both New York and LA, thank you very much) delighting in every minute in spite of the very clear and inescapable fact that it bore almost zero resemblance to my profession.

But still.

The houses! The interiors! The outfits! The personalities!

It’s the ultimate form of escapism; a voyeuristic little glimpse of the way semi-terrible people with lives nothing like our own evidently get to navigate the world.

Big-shot clients just appear in ridiculous cars to meet their semi-ridiculous agents who are decked out in completely ridiculous outfits. After a cursory tour mainly focused on the walk-in closet and the view, they might say, “I’ll take it,” throw out a random number, and tell their agent to, “get it done.”

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An hour later cameras catch up with that same agent as they tear them self away from 3 pm cocktail hour to put the deal together entirely over the phone. All of 15 minutes of haughty negotiation later, the deal is made. Complete with a little text box on the screen noting their six-figure commission.

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And while I delight in the absurd hilarity of it all, it occurs to me that perhaps I’m not experiencing it the same was everyone else is. Dare I even ask, is this what people think a career in real estate entails? Could this be what they think we do?

The reality of course being that this reality is entirely manufactured. Thus it serves as escapism. I would bet good money that no one would be interested to spend their precious downtime watching the true reality of frozen lockboxes, panic-scrubbing salt marks off of floors two minutes before a scheduled showing, or slamming Starbucks almonds in the car at 4 pm when you realize you missed lunch. That reality, just like most elements that make up most of our mundane lives, is not in the least bit interesting — that reality is the opposite of an escape.

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Gorgeous homes and negotiations that span two phone calls are entertaining alright, but they certainly don’t help the public perception that we need barely lift a finger to make a bank. I have yet to see one of those TV agents make multiple trips to Home Depot in search of grout whitener and door hinges like I did last week.

But that’s the beauty and the magic of it all.

I would love to see some kind of stat on how many people decide to become real estate agents after watching these shows, with visions of fancy parties, feet that never hurt, and billionaire clients a plenty. It looks super fun. Sign me up.

On Twitter: @brynnlackie

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