Justin Bieber reveals first look at Tim Hortons ‘Timbiebs’ merchandise

Three new Timbits flavors – White Chocolate Fudge, Chocolate Chip Sour Cream and Birthday Cake Waffle – going on sale November 29.

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Justin Bieber’s love for Tim Hortons isn’t limited to coffee and donuts. In addition to the upcoming launch of three new Timbit flavors, called Timbiebs, the Canadian pop superstar will launch a line of co-branded products that will be available in select locations on November 29.

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“Doing a collaboration with Tim Hortons has always been a dream for me,” Bieber said in a statement. “I grew up in Tim Hortons and he has always been close to my heart.”

Earlier this month, the Peaches The singer announced that he helped Tims cook three new flavors of ‘Timbiebs’: Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle.

But in addition to teaming up for new menu items, Bieber will also extend his fanatic love for the Tims brand to a merchandise line that is adorned with the ‘Timbiebs’ logo and includes a cozy beanie, fanny pack and tote bag. Each piece will cost $ 29.99 and will be limited to three items per purchase.

“We had so much fun developing the Timbiebs merchandise line that we know fans of Tims and Justin will want to have,” said Hope Bagozzi, Tim Hortons chief marketing officer, in a statement.

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“Justin knows exactly what our guests love about the Tims brand and he is helping us deliver new ideas that we know they will love. We can’t wait to see what’s next. “

The seeds of the collaboration were planted in late 2019 when Bieber sparked a debate on social media about the company’s redesigned caps.

Bieber posted a poll on his Instagram page of an old Tim Hortons mug with the question, “Who is Canadian and misses these caps on Tim Hortons like me?” According to his post, 70% of Canadians agreed that old Tim Hortons glasses were better.

The chain’s bosses responded to Bieber, thanking him for his comments, as they insisted they were working to improve the quality of the new caps.

On social media, fans called the upcoming partnership the “best collaboration ever.”

“We finally have my dream collaboration between my first love (Justin) and my first love for coffee (Tims) yayyy,” wrote one person.

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