Jesús Serrano, the ‘king of makeup’ on TikTok, explains how to succeed on New Year’s Eve

“Nobody better than me to be a door. I can be putting makeup on for three hours, putting pebbles in my eyes. But then I don’t feel comfortable, because I touch my face all the time … That’s why I never put makeup on daily” . It is striking that what this explains is Jesus Serrano, the ‘makeup king’ on TikTok, that has become famous since the pandemic for his videos in which, with an eyeliner, he paints a forehead-nose-mouth line to divide the face and explain in the simplest and most playful way what is right Y what is wrong at the time to put on a foundation, a concealer, a shadow, a contour, a lipstick … hundreds of tips, at the rate of one or two daily clips on his account TikTok, where do you follow more than 2.2; millions of fans. He also usually uploads two or three video tips a week on Instagram (160,000 faithful), and since September it has begun to triumph on Youtube Shorts, the youngest son of the video platform specialized in short recordings.

The ‘Mario Dedivanovic Spanish ‘ [el maquillador del famoso ‘contourning’ de Kim Kardashian] rather prefers the teachings of another queen of ‘beauty’, Rosa Eunice Salinas, better known as Rosy McMichael, who has been behind him for more than a decade instructing with his brushes and cosmetics. About the time that Serrano, 32, left his native Puertollano (Ciudad Real) to go to Madrid to study his great passion. “I spent a year training at the Association of Spanish Makeup Artists. I studied hair and makeup with Queen Sofía’s stylist, and then I did a master’s degree in makeup at a private academy, because in Spain, unlike in other countries like the United States, France or the United Kingdom there is no specialized public career in this profession “, explains the artist.

Movies and magazines

He did an internship in several shootings, such as the 2010 film by Álex de la Iglesia ‘Balada triste de trumpeta’, and then worked for a time in the productions of magazines such as ‘Interview’ Y ‘First Line’. Until he found a job in a well-known cosmetics chain, located just below the ‘Tío Pepe’ sign in Puerta del Sol. “There he used to make up and advise clients, until the pandemic arrived. That was when, like many people , I discovered TikTok. And since I don’t know how to dance, well … “, he remembers.

Subscriber requests

As he was not good at dancing, Jesus began to do the two things that come out best for him: putting on makeup and explaining it easy for everyone. The manchego assures that the ‘feed back’ is essential when making his videos. “I do what people ask me at all times. Sometimes I get the feeling that I’m repeating myself, but that’s what subscribers ask me, “he says. For example, one of his ‘hits’ are smoky eyes, or the videos of beginner outline, The how to draw a perfect ‘eyeliner’. In addition to this ‘casual’ sampler for each day, it also offers lots of advice “For all those who have already passed the 30, which is when you begin to need to hide an under eye if we have slept badly,” he explains. Too upload lots of videos for holidays, As the ‘Pride makeup, step by step‘, or comparisons between high-end makeup and’ low cost ‘. “I always talk about the brands that I like and I criticize the ones that I don’t; I don’t shut up; but I also know that some brands don’t want to campaign with men, especially if they look more manly; they prefer more feminine guys to sell their products”, he complains.

‘Tips’ for these holidays

For these upcoming celebrations -may be done in more or less company-, the ‘makeup king’ prefers “sublimate the best of each face “with” natural “makeup. “We do not have to look for a shade of the same color as the suit we are wearing. Because the dress is green we do not have to put a green shade,” he assures. “It is preferable a smoked with brown tones, which highlight the eye,” he continues. “And, unless we have a super extraordinary pulse, a good smoke is preferable to a badly done ‘eyeliner’“. Serrano, warns that do not overdo it with the pink blush, and for the lips, unless we wear a red dress – “where a lipstick always works well” -, it is better to opt for a juicy and well-hydrated tone “.

➡️ Here are three easy ideas to make your holiday makeup successful:

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@gsusserranomua

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♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

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