The agency, which represents Andrés Iniesta and many other footballers, opens up a market for itself through video games, the world of electronic sports, music and the production of audiovisual content. The firm, which started as a representative and mediation agency in the world of football, announced on Tuesday that it was diversifying its offering “to respond to the needs and business opportunities in the world of entertainment” and that it would demonstrate this with ” a change of name: the so far Sport and Life word Never say never (NSN). With this move, the brand aims to double its turnover to more than 20 million euros.
According to a statement, the agency has increased its workforce to 70 employees, which is divided between its offices in Barcelona Y Madrid, van Kobe (In Japan), Mexico City, seoul (South Korea) and Tel Aviv (Israel). In this sense, part of the strategic plan for this year is to open even more offices in the Middle East and its role in North America.
According to the CEO of the company, Carlos Rodés, the name change and the diversification of services respond to the desire to “discover and create new opportunities to promote brands and talent in the field of entertainment and its various channels, while generating more market share”.
Concerts and eSports
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The new NSN has already made progress on some of the projects in which these new business areas are starting. The first and most important is the annual organization of a concert related to La Liga which will be held at the end of the championship in first division football stadiums. This year, for example, it will be on June 11 at the stadium of the RCD Espanyol and will have Rou Aleandro, Mary Becerra Y Steve Aoki as headings. In the field of electronic sports (eSports), the agency already holds the accounts exactly for Espanyol and Real Sociedad.
In addition, the new orientation of the company does not in any way change the investment and venture capital projects that the firm is running. Sport and Life (now Never Say Never) is one of the investors in the citizen joint Vise, from the luxury travel agency Sports & Travel or the creator of commercial ‘clues’ Leader B2B, amongst other things. In fact, for this year, the company plans to seal three new investment operations in new areas, the statement said.
Reference-www.elperiodico.com