Playa del Carmen, QRoo.- The LGBTQ+ tourism market is worth 228,000 million dollars, so said Luiz Cegato, Senior Communications & PR Manager Latin America of booking.com.
During the presentation of the results of the survey “Travel Proud 2022” Carried out in 25 countries where our country was included in this second edition, it revealed that 93% of the community LGBTQ+ of Mexico who travels have had unwelcoming or uncomfortable experiences during their travels.
“74% of the travelers that are members of the community affirm that they have experienced some type of discrimination during their trips,” said Leopoldo Pérez, director of the south of Mexico and the Caribbean of Booking.com.
Various analyzes consider the LGBTQ+ community to be the fourth largest economy in the world.
Other disclosures
According to survey data “Travel Proud 2022” Mexico 68% reported having to consider their safety and well-being as a traveler LGBTQ+.
Likewise, 49% feel that the destinations on their “bucket list” are influenced by being part of the LGBTQ+ community.
Leopoldo Pérez mentioned that the investigation of booking.com that 66% believe that belonging to the community impacts the decision with whom they choose to travel.
“51% indicated that it impacts the activities they participate in while traveling,” he said.
Luiz Cegato said that the research results show that there is a real need for the industry to make the travel experience inclusive and holistically positive for passengers. LGBTQ+ tourists.
focus shift
51% of those surveyed by Booking.com in Mexico would like more personalized recommendations for their preferences and interests and 35% would like to see additional status information shared LGBTQ+ including local laws, religious sensitivities, dress requirements, and community hate crime statistics.
While 27% would like to see filters that allow them to identify accommodations that offer a positive experience for LGBTQ+ travelers.
Leopoldo Pérez commented that the Mexican LGBTQ+ community prefer friendly brands than the global average. “70% search for tourist attractions or community activities and 68% of respondents researched accommodations, brands and experiences before booking to understand the role they play in supporting the LGBTQ+ community.
Let’s do it
Cerato commented that they are working on training proud hospitality to help hospitality professionals understand the challenges and barriers the LGBTQ+ community faces when traveling.
On June 30, booking.com will launch training in Spanish to support the Latin American market. It is an online course that was developed with HospitableMe.
Pérez commented that by completing the course, they are committed to providing a more inclusive experience, employees with Proud certification will receive the badge Travel Proud on your property page.
Booking.com is the most downloaded travel app in the world with more than 100 million active customers, 28 million accommodation units in 70 countries and 155,000 destinations around the world.
kg