Guadalajara Metropolitan Area receives more weekend tourism than business

Guadalajara, Jal. The encounter industry is not the one that generates the most tourists to the Guadalajara Metropolitan Area (ZMG), nor is Mexico City the main generator of visitors to the capital of Jalisco.

The director of the Guadalajara Convention and Visitors Bureau (OFVC), Gustavo Staufert, explained some “clichés” or myths that prevail in the city’s tourism industry, that weekend tourism represents 52% of the total number of visitors to this destination, while Michoacan This is the state where the largest number of tourists come from.

Staufert Buclón explained that it is also not true that visitors to Michoacan visit Guadalajara only from entrance to exit, since, he said, 40% of them stay longer than three nights in this capital.

Although he acknowledged that the meeting industry It is very important for the city as it represents 28% of tourism, while on a national scale it is about 19%. The director of the OFVC stressed that it is not the only or the biggest generator of visitors to Guadalajara.

“It was said that Guadalajara was a city of exhibits par excellence and that the meeting industry Expo Guadalajara. Expo represents 40% of the total meeting industry, but it is the hotels that generate the largest meeting industry, ”he mentioned.

Gustavo Staufert released other statistics such as the fact that 40% of visitors arriving in the city do so by road and that in 2021, 20% of total hotel revenue in the Metropolitan Area corresponds to Airbnb.

“Of the accommodation platforms in the city, Airbnb represents 99%; In 2021, he made 38% more income than in 2019, amid a pandemic, ”he said.

By agreement between the Instituto Tecnológico y de Estudios Superiores de Occidente, the OFVC and the Hotel Association of Jaliscothe institutions will have accurate market information and tourism trends in the destination, which will allow decision making in the entity’s tourism industry.

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