Great Wall Motors (GWM), China’s largest private car manufacturer, has announced that it will invest about 10 billion reais (US1.85 billion) in Brazil for the production of hybrid and electric vehicles.
The Chinese brand was officially introduced to the Brazilian market at an event held at its factory in Iracemapolis, in the interior of the state of Sao Paulo (southeast), which he bought last August from the German Mercedes-Benz.
Among his plans is to invest that nearly US2 000 million in various cycles planned for the coming years, generate 2 000 direct jobs in the region by 2025 and reach a maximum productivity of about 100 000 vehicles per year, when normalize the situation in the sector. .
GWM’s goal is to convert the Iracemapolis plant into an export center for the rest of Latin America and increase supply in Brazil, with the expectation of an annual turnover of 30,000 million reais (approximately US5,550 million) in 2025.
“Our factory will be the only one in the southern United States that will only produce hybrid and electrical products,” said Director of External and Government Relations for Great Wall Pedro Betancourt in statements collected through the R7 portal. .
The Chinese carmaker plans to launch its first car made in Brazil in the second half of 2023. It could be the H6, the seventh best-selling SUV in the world in 2021. The carmaker has also announced that it is seeking agreements with Brazilian universities to develop technologies based on fuel cells, fuel and ethanol.
His arrival in Brazil is part of a major internationalization plan that has led him to manufacture vehicles in Russia and Thailand over the past two years, and also plans to do so in India.
Great Wall Motors, founded in 1984 and with twenty factories around the world, is a major manufacturer of trucks and sport utility vehicles under the Great Wall, Haval, WEY and ORA brands, of which it will manufacture 1.1 million units by 2020. has. In addition, it sold 1.28 million units in 2021. Its brands – Great Wall, Haval (SUV), Tank (off-road vehicles), Poer (pickups) and Ora (electric) – are in more than 60 countries, with 19 factories – the majority, in China – and other research and development centers, in places like the United States, Canada, Austria, Germany and South Korea.
In South America, the company has a small assembly plant in Ecuador and sells its models in Uruguay, Peru, Bolivia, Paraguay, Argentina, Colombia and Chile.
Reference-www.eleconomista.com.mx