This year the General de Seguros company celebrates 50 years in the insurance market and as part of its celebration they have decided to transform their business model.
In an interview for The EconomistFernando Álvarez, general director of General de Seguros, explained that in order to continue positioning themselves in the market, they made a significant investment to transform their brand concept according to the new reality left by the pandemic.
He pointed out that among the main changes is the expansion of digitization in its processes as well as updating the range of its existing products under a concept of prevention.
“We have updated and put ourselves at the forefront of the systems, because there was a lag and this was the great challenge because there were many things that we were doing manually and now we have made a significant investment in the systems part,” he said.
“As for the range of insurance, we are updating it, so that the products have this vision not only of protecting the client against the loss but also accompanying him at all times and encouraging him to make decisions from now on for his benefit in the future”.
Likewise, he emphasized that as part of these changes, the aim is to put customers as a priority, which is why services are being improved and tools with a more digital vision are being incorporated into their products.
“We are undergoing a transformation that seeks to put customers as a priority, improving service levels, as well as having a much more agile and digital management process for the benefit of policyholders, doctors and the administrative part,” he pointed.
“It has been 50 years in which we have proudly rectified being general insurance, general health and in that sense that we can provide a multi-line and comprehensive offer to be able to accompany our policyholders and at the same time we are working on the processes and systems to have more personalized products.
Growth
General de Seguros, is a Mexican insurance institution, a subsidiary of Grupo Peña Verde, which in 2021 achieved growth of more than 20%, above the market average in very difficult times.
“We managed to face what is needed to grow and at the same time come out better positioned for everything that is to come, and arrive in 2022 with a lot of progress and good prospects for the following years.”
He added that a challenge for the sector is to continue advancing in the penetration of the industry, since the pandemic made clear the importance of being financially protected in times of uncertainty.