As the end of a year approaches, as individuals we tend to be more open to looking back at the path we have traveled, balancing the goals achieved, what was left in the pipeline, the bad and the good we experienced. This “festive tradition” is usually useful to gain perspective and, if we choose to do so, turn all experience into the seed of the objectives to be sown for the new period, the very popular “New Year’s resolutions.”
Business organizations, being made up of human beings, are not the exception and we follow a very similar dynamic, reviewing achievements and setting goals.
In a year like 2021 with the scenario lived globally, a powerful opportunity arises to ask ourselves: did we do the best we could? Do we add value to our consumer and society? Do we inspire solutions? And finally, how can we continue to do better?
Answering these questions, from the business sphere, requires considering various aspects ranging from the quality of the commercial offer, the marketing strategy followed, the corporate social responsibility shown, through the leadership and current organizational culture, including its timely communication. effective, until reaching the economic-financial results achieved.
The answers are the raw material to assess, calibrate and visualize the course of the coming year, opening the door to continue building the prestige earned in the perception of each audience of interest, which includes consumers, clients, business partners, producers, value chain, internal collaborators and, of course, each community where it is present.
In particular, for Heineken Mexico, for 131 years, our “purposes” have been written with a comprehensive commitment to be an innovative agro-industry, with high-quality beers and products, with a solid vocation for sustainability and a focus on people, both internally, taking care of our employees, as well as abroad, participating in the development of the communities where we operate, always from a high sense of social responsibility.
We create recognized brands and accompany our consumers in their best moments, while we work to add value to the experiences of each client, always integrating as a transversal axis, our sustainability strategy, Provide a Better World.
In the balance of the year, speaking of our brands, we welcome 2021 with Tecate and The World’s Largest Field, offering soccer fans unique experiences; We welcomed the new Dos Equis Ultra Lager to our portfolio, the first Ultra Mexican beer; We revolutionized with virtual concerts that allowed our consumers to enjoy their favorite artists while maintaining a healthy distance while taking care of themselves, and we put our passion on the Formula 1 track by starting engines with Heineken 0.0.
On the social side, for the 4th consecutive year we promoted Heineken Green Challenge, an initiative that encourages sustainable Mexican entrepreneurship. We reaffirm our strong commitment to the environment and, even with most of our goals achieved a year in advance, we are working harder to remain the # 1 brewer in sustainability. A clear example of our mission is the Meoqui plant located in Chihuahua, and recognized as the most sustainable in the Heineken world.
We close a year of good achievements, of solidarity actions with Mexico, of initiatives focused on the planet and the people that generate change; of leadership with vision that is reflected in each of the products that our portfolio includes and our link with society.
Each initiative was strategically thought and executed, convinced of the importance of creating a positive effect on our environment and on people. Thus promoting our values: passion for quality, respect for people, for the planet and in bringing fun to life.
We will start 2022 aware of the great commitment we have as a company, enthusiastic about all the goals to be overcome and united as a team to take on the challenges that may arise.
I invite you to carry out your own personal, professional and corporate analysis. Appreciating the value of setting clear goals that give purpose for the coming year and doing so with the will to be and do better for the good of our society, our organizations and our country, is a great step to move from saying to doing. in a sustainable way and doing it for Mexico, for All, surely is Bringing a Better World.
* Mirta Bermúdez directs the external communication and reputation area of Heineken Mexico.
Reference-www.eleconomista.com.mx